Results 131 to 140 of about 4,067 (292)
Brand hate: o engajamento e o ódio pelas marcas no Brasil e em Portugal
, 2020 Clientes e marcas constroem relacionamentos positivos ou negativos, que influenciam diretamente no comportamento de consumo. No espectro negativo desses relacionamentos está o brand hate, que pode levar desde ao distanciamento passivo dos produtos e serviços da marca até a ações de rejeição, não-consumo e vingança.
openaire +1 more source
The Bitter Taste of Brazil's Temporary Import Ban on Robusta Coffee
Agribusiness, EarlyView.ABSTRACT Brazil, a leading Robusta coffee producer and exporter, faced a significant drought in 2016–2017, which drastically reduced production and depleted stocks. Consequently, Brazil temporarily permitted the import of one million 60‐kg bags of Robusta coffee in the spring 2017. An import ban was imposed shortly afterward due to lobbying by domestic
Hanifi Otgun +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT The penetration of information and communication technologies (ICTs) in farming communities is increasing the use of smartphone‐based instant messaging apps. Despite this, the reasons behind participation and the impact on farm productivity in developing countries remain unexplored.
Zafar Kurbanov +4 more
wiley +1 more source
Propriedades da Escala Brand Luxury Index (BLI) no Brasil
Revista de Administração da Unimep, 2013 S. Strehlau, O.B.L. Freire
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Linking retailer and private label brand equity: conceptual framework & proposed scales [PDF]
, 2013 Trabalho apresentado na 8th Global Brand Conference, 3-5 abril de 2013, Porto, PortugalN/
Dionísio, Andreia +2 more
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Traceability of Agri‐Food Products: The Key to Conscious Trade
Agribusiness, EarlyView.ABSTRACT Globalization and growing concerns about sustainability have led to improvements in product traceability, quality, and sustainability. Traceability contributes to environmental protection and supports sustainable development by fostering transparency in agricultural practices and encouraging the responsible use of resources.
Scarlett Queen Almeida Bispo +5 more
wiley +1 more source
Return and Volatility Spillovers Among Major Cotton Markets
Agribusiness, EarlyView.ABSTRACT This study explores return and volatility transmission among major cotton markets. Several events have disrupted cotton supply and demand in recent years, leading to heightened price volatility and significant shifts in market interconnections.
Susmitha Kalli +3 more
wiley +1 more source
Estratégia de comunicação do Mundial de Futebol 2014 e a construção da marca Brasil [PDF]
, 2014 A presente dissertação tem como objectivo estudar de que forma está o Brasil a aproveitar a organização do Mundial de Futebol FIFA 2014 para construir a sua marcapaís. A partir do entendimento do que é marca, marca-país, do marketing territorial, e de
Figueiredo, João Pedro Mendes
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Caracterização do comportamento do consumidor de cerveja na cidade de Maringá - PR [PDF]
, 2012 Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico, Programa de Pós-Graduação em Engenharia de Produção, Florianópolis, 2002O trabalho de dissertação tem por objetivo investigar os motivos que levam os consumidores a ...
Silva, Samara da
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Market‐Based Nutrition Regulation and Adult BMI Dynamics in Latin America
Agribusiness, EarlyView.ABSTRACT Market‐based nutrition policies, including interpretative labeling systems and taxes on sugar‐sweetened beverages (SSBs), have been widely adopted across Latin America to influence dietary choices and address rising obesity rates. While prior research documents change in food purchasing and product reformulation following these policies ...
Emiliano Lopez Barrera, Grace Melo
wiley +1 more source