Results 271 to 280 of about 4,067 (292)

Building the Brand "Cafés do Brasil": The Institutional Challenges and Their Effects on the Brand's Positioning on the International Market

New consumption patterns based on quality and sustainability have encouraged the coffee production chain to innovate and adapt to the new competitive scenario. While Brazil is the world’s largest coffee producer, it is known mainly as a producer of commodity coffee.
openaire   +1 more source

Brand Equity e Marketing Digital: a Crunchyroll e a conquista de seu nicho no Brasil

2022
openaire   +1 more source

Boodlea composita (Harv.) F.Brand (Chlorophyta) no litoral nordeste do Brasil

Acta Botanica Brasilica, 2012
Aigara Miranda Alves, CARLOS Wallace Do Nascimento Moura   +1 more
exaly  

Um cristão-novo nos trópicos: expansão imperial e identidade religiosa nosDiálogos das grandezas do Brasilde Ambrósio Fernandes Brandão

Colonial Latin American Review, 2016
Gabriel Mordoch
exaly  

Brand Love

Journal of Marketing, 2012
Rajeev Batra, Aaron Ahuvia, Richard P Bagozzi   +2 more
exaly  

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, 2010
C Whan Park, Deborah J Macinnis, Andreas B Eisingerich   +2 more
exaly  

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, 2009
Bernd Schmitt, Lia Zarantonello
exaly  

How do brand communities generate brand relationships? Intermediate mechanisms

Journal of Business Research, 2012
Zhimin Zhou, Qiyuan Zhang, Chenting Su   +2 more
exaly  

The role of consumer–brand identification in building brand relationships

Journal of Business Research, 2013
Urška Tuškej, Ursa Golob, Klement Podnar   +2 more
exaly