Results 281 to 290 of about 57,229 (295)

How do brand communities generate brand relationships? Intermediate mechanisms

Journal of Business Research, 2012
Zhimin Zhou, Chen-ting Su
exaly  

The role of consumer–brand identification in building brand relationships

Journal of Business Research, 2013
Urška Tuškej, Urša Golob, Klement Podnar   +2 more
exaly  

Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

International Journal of Information Management, 2018
Shampy Kamboj, Bijoylaxmi Sarmah, Shivam Gupta   +2 more
exaly  

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Pedro S Coelho, Paulo Rita, Zelia Raposo Santos   +2 more
exaly  

To be or not to be in social media: How brand loyalty is affected by social media?

International Journal of Information Management, 2013
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard   +2 more
exaly  

Building the Brand “<i>Cafés do Brasil</i>”: The Institutional Challenges and Their Effects on the Brand’s Positioning on the International Market

European Business & Management, 2018
exaly  

Carmen Miranda, Marca Brasil (Brazil Brand) and national identity: a historical glance

Blucher Design Proceedings, 2012
exaly  

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Computers in Human Behavior, 2012
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard   +2 more
exaly  

O Diálogo das Grandezas do Brasil de Ambrósio Fernandes Brandão (1618) : Novos achados sobre os apógrafos da obra e o autor a partir da primeira edição em espanhol

2021
exaly