Results 291 to 300 of about 458,685 (318)

Brand Co-Creation Model

2016
Schultz, Majken, Hatch, Mary Jo
openaire   +1 more source

Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto

Place Branding and Public Diplomacy, 2019
Beatriz Casais, Patrícia Monteiro
semanticscholar   +1 more source

CO-CREATION OF BRAND OFFERINGS

2022
openaire   +1 more source

Gamification as a platform for brand co-creation experiences

Journal of Brand Management, 2017
Helena Nobre, A. Ferreira
semanticscholar   +2 more sources

Customer brand co-creation behavior: conceptualization and empirical validation

, 2018
D. Grace, B. Merrilees, Dale Miller
semanticscholar   +1 more source

Impact of national culture on contributors’ performance in brand co-creation: insights from a crowdsourcing platform

Journal of Brand Management
Anja Tekic, Daria Korneva
semanticscholar   +1 more source

Toward a theory of brand co-creation with implications for brand governance

, 2010
M. Hatch, M. Schultz
semanticscholar   +1 more source

ETHICAL IMPLICATIONS OF BRAND CO-CREATION

2022
openaire   +1 more source

The Psychological Mechanism of Brand Co-creation Engagement

, 2016
Sara H. Hsieh, Aihwa Chang
semanticscholar   +1 more source

CASE STUDIES ON BRAND CO-CREATION

2022
openaire   +1 more source