Results 301 to 310 of about 458,685 (318)

Co-Creation in Marketing and Brand Strategy

Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences.
openaire   +1 more source

Empowerment of human brands: Brand meaning co-creation on digital engagement platforms

Journal of Business Research, 2023
Matthias Anderski, Lars Griebel, Pascal Stegmann, Tim Ströbel   +3 more
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Research Handbook on Brand Co-Creation

2022
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Brand Co-Creation in Tourism and Hospitality

2023
Raouf Ahmad Rather, Mohsin Abdur Rehman, Kevin Kam Fung So, Haywantee Ramkissoon   +3 more
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Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices

Journal of Brand Management, 2018
Line Schmeltz, Anna Karina Kjeldsen
semanticscholar   +1 more source

CO-CREATION OF INTANGIBLE BRAND ASSETS

2022
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The interplay between urban policies and grassroots city brand co-creation and co-destruction during the refugee crisis: Insights from the city brand Munich (Germany)

Cities, 2017
Christine Vallaster, Sylvia von Wallpach, Sebastian Zenker   +2 more
semanticscholar   +1 more source

Brand Strategy Co-Creation

2015
Vallaster, Christine, von Wallpach, Sylvia   +1 more
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Establishing the boundaries of brand co-creation

2022
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When perceived ability to influence plays a role: brand co-creation in Web 2.0

, 2017
Eric B. Kennedy, Francisco Guzmán
semanticscholar   +1 more source