Results 311 to 318 of about 458,685 (318)

Brand Management in a Co-Creation Perspective

2021
openaire   +1 more source

How Does Customer Engagement in Brand Co-creation Promote Brand Loyalty? A study on the Influences and Mechanisms of the Types of Brand Co-creation Behavior on Brand Loyalty

, 2018
Zhu Liye, Yuan Deng-hua, Zhang Hongming
semanticscholar   +1 more source

Brand Co-creation in the Saudi Telecommunication Sector: Antecedents and Consequences from Customer Perspective

, 2018
M. Saleh, Meteb Naif Alotaibi
semanticscholar   +1 more source

The Influence of App Users’ Perceived Brand Co-Creation Benefits When Conducting Feedback on Its Feedback Intention

, 2017
Qiaomin Li
semanticscholar   +1 more source

Brand co-creation. Aspetti giuridici e manageriali

2023
D'Antonio, Virgilio, Siano, Alfonso
openaire   +1 more source

Sustainability Importance in Co-creation Fashion Brands

Paulo Martins, Rui Miguel, Liliana Pina, Cláudia Pinheiro   +3 more
openaire   +1 more source

When co-creation goes wrong. Brand dilution through non-collaborative co-creation

2016
Kristal, Samuel, Baumgarth, C., Henseler, Jörg   +2 more
openaire   +1 more source

Understanding Multi-Stakeholder Brand Co-Creation Networks

2013
von Wallpach, Sylvia, Kornum, Niels
openaire   +1 more source