Brand community - Open Access .click

Results 141 to 150 of about 65,317 (357)

Clustering Millennials using brand authenticity

, 2015
Brand authenticity can be considered one of the “cornerstones of contemporary marketing” (Brown et al., 2003), a response to current trends of hyperreality and globalness (Arnould and Price, 2000; Ballantyne et al., 2006), and a new business imperative ...
MINGIONE M., PATTUGLIA, SIMONETTA, BORRA S. +2 more
core

Minimal Important Change and Minimal Clinically Important Difference in Pain and Function With Exercise in Hip Osteoarthritis

Arthritis Care &Research, EarlyView.
Objective The objective of this study was to estimate the minimal important change (MIC) and minimal clinically important difference (MCID) for pain and physical function in individuals with hip osteoarthritis (OA) following a physiotherapist‐guided exercise intervention.
Yareni Guerrero +8 more
wiley +1 more source

Building Place Branding of Kampung Cabe with Community at Desa Kabasiran Parung Panjang

, 2021
Andriyani Hapsari, Nani Nani
openalex +2 more sources

Building Brand Loyalty and Recommendation Through the Establishment of Brand Communities

Asian Journal for Public Opinion Research
This research investigates the intricate dynamics governing loyalty and recommendation behaviors. The primary objective is to discern the impact of community development on user loyalty and its subsequent influence on product recommendations, using the ...
Ulani Yunus +2 more
doaj +1 more source

Integrating Patient‐Reported Quality Measures in Systemic Lupus Erythematosus: Development of the American College of Rheumatology Implementation Guide

Arthritis Care &Research, EarlyView.
Objective To support high‐quality, patient‐centered care for systemic lupus erythematosus (SLE), the American College of Rheumatology (ACR) developed evidence‐based measures incorporating clinical and patient‐reported outcome measures (PROMs). Using the Consolidated Framework for Implementation Research (CFIR), we conducted semistructured interviews ...
Catherine Nasrallah +13 more
wiley +1 more source

Brand molecule theory: An exploratory study of a telecommunication company’s events

Over the past decade or so, events have become key elements in strategic marketing initiatives with event marketing or, as it is sometimes known, live or experiential marketing, dominating some promotional budgets.
Fox, Dorothy, Goodwin, Aimee
core

Trajectories of Physical Function in Canadian Children With Juvenile Idiopathic Arthritis

Arthritis Care &Research, EarlyView.
Objective We describe trajectories of physical function in children newly diagnosed with juvenile idiopathic arthritis (JIA) and identify trajectories with persisting functional impairments and associated baseline characteristics. Methods We included patients enrolled in the Canadian Alliance of Pediatric Rheumatology Investigators (CAPRI) Registry ...
Clare Cunningham +81 more
wiley +1 more source

THE INFLUENCE OF BRAND AMBASSADOR CHARISMA ON PRODUCT IMAGE Survey on the Infuence of Najwa Shihab as Brand Ambassador on Nah Project’s Sneakers

, 2022
One of the government’s eforts to invite the Indonesian people to love domestic products is to encourage people to become brand ambassadors for local products by using Indonesian products.
Ambar Astuti, Prida Ariani, Georgina, Katharina +1 more
core

Brand Community Duty: The Role of Duty in Brand Communities

, 2012
In their exploratory study Muniz & O’Guinn (2001) found three markers of a brand community: a sense of belonging, rituals and tradition and a sense of duty toward the community. Two of the three markers of community have been included in conceptual models on brand communities. However, the third marker (sense of duty) has not been implemented up to
openaire +1 more source

Cumulative Social Disadvantage and Disease Activity in Juvenile Idiopathic Arthritis: A Childhood Arthritis and Rheumatology Research Alliance Registry Study

Arthritis Care &Research, EarlyView.
Objective Social determinants of health (SDOH) contribute to juvenile idiopathic arthritis (JIA) disparities, but most studies have assessed SDOH independently rather than cumulatively across individual, family, and neighborhood levels. Using a socioecological framework, we investigated the relationship among cumulative social disadvantage ...
William Daniel Soulsby +448 more
wiley +1 more source

brand loyalty
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brand community identification
brand trust
social media

brand community commitment
brand relationship quality