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PENGARUH CITRA, KUALITAS LAYANAN DAN KEPUASAN TERHADAP LOYALITAS PASIEN DI POLIKLINIK EKSEKUTIF RUMAH SAKIT DAERAH dr. SOEBANDI KABUPATEN JEMBER

Jurnal Ekonomi Akuntansi dan Manajemen, 2015
The studyaimedto examine the effect of brand image of dr Soebandi executive polyclinic, service quality and satisfaction to patient loyalty. There were six hypotheses were tested with path analysis using partial least squares instrument.
Nurullah Hidajahningtyas, R. Andi Sularso, Imam Suroso   +2 more
doaj  

Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand

Management şi Marketing, 2019
Framed by the consumer-brand relationship theory, this paper investigates the path from the brand-consumer behaviour interaction to the relationship durability and stability, through brand relationship quality.
Pedro Ferreira, Paula Rodrigues, Pedro Rodrigues   +2 more
doaj   +1 more source

The Relationship between Brand Image and Brand Trust in Sporting Goods Consumers

Annals of Applied Sport Science, 2016
The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand.
Mohammad Deheshti, Javad Adabi Firouzjah, Hossein Alimohammadi   +2 more
doaj  

Unveiling the Impact: Brand Personality and Brand Equity’s Role in Shaping Purchase Intention via PLSc-SEM in the Tea Market

SAGE Open
This study examines the effects of brand personality and brand equity dimensions on consumer purchase intention for ÇAYKUR, the leading black tea brand in Türkiye with approximately 50–55% domestic market share. Using a stratified probability sample of 1,
Kamer Ilgın Çakıroğlu, Burcu Kartal, Abdülkadir Öztürk, Mehmet Fatih Sert   +3 more
doaj   +1 more source

Building Healthcare Brand: Role of service, image, and trust

Asia Pacific Journal of Health Management
Objective: Healthcare branding is a recent concept, and its theoretical modeling is still somewhat inadequate. This paper examines how perceived service quality affects healthcare brand performance, brand image, and behavioral intention.
Pradeep Kumar, Shashank Mittal, Shubham Kumar   +2 more
doaj   +1 more source

From Sustainable Hotel Practices to Customer Brand Evangelism: Examining Brand Pride, Brand Fidelity, and Green Perceived Quality in the Era of Digital Advocacy

Administrative Sciences
As sustainability becomes a strategic priority within the hospitality industry, understanding how environmentally responsible practices influence customer behaviours beyond loyalty has become increasingly important. This study investigates the mechanisms
Ibrahim A. Elshaer, Chokri Kooli, Alaa M. S. Azazz, Sameh Fayyad, Kareem A. Rashwan, Hani Alshaiti   +5 more
doaj   +1 more source

Model Struktural Hubungan Dimensi Consumer-Based Brand Equity dan Keputusan Pembelian Pizza Hut

Journal of Management and Business Review
A competitive business environment makes brands as an important asset for companies to compete, so they must A competitive business environment makes brands an important asset for companies to compete, so they must build brand equity to increase their ...
Isbandriyati Mutmainah, Iis Anisa Yulia, Amelia Gunawan   +2 more
doaj   +1 more source

The Role of Price and Promotion in Creating Brand Equity

The Lahore Journal of Business, 2019
The purpose of this study is to ascertain the influence of price and promotion on brand equity, which eventually leads to the determination of consumer’s preference for a particular brand.
Mehwish Umer, Sohnia Salm
doaj  

Meta-Analysis of Customer Based Brand Equity with Overall Brand Equity: The Moderating Role of Product Type and Sample Composite [PDF]

راهبردهای نوآورانه توسعه کسب‌وکارها
Objective: Branding and brand equity from the considered point of view of the brand can provide added value for the manufacturer such as brand, quality, legal protection, prohibition of financial return, wider distribution, lower costs, or risk reduction.
Shahriar Azizi
doaj  

How do social media influencers create brand evangelists? Evidence from a stimulus–organism–response perspective

Cogent Business & Management
The present study integrates the Stimulus–Organism–Response model into influencer marketing. This study examines consumer-brand engagement as a vital link between influencer attributes (credibility, authenticity, and content quality) and followers’ brand
Amira Gamal Ahmed, Hazem Rasheed Gaber
doaj   +1 more source