How destination brand experience influences tourist citizenship behavior: Testing mediation of brand relationship quality and moderation effects on commitment [PDF]
Frontiers in Psychology, 2023 This study examines the potential predictors of tourist citizenship behavior based on the Stimulus–Organism–Response framework. The studies were conducted in China. Data were collected via questionnaire surveys.
Jinwen Tang +4 more
doaj +2 more sources
Journal of Tourismology, 2017 The purpose of this study is to understand how the difference between advertised brand and experienced brand during employee-customer interaction affects relationship quality of hotel guests. A quantitative research was adopted by surveying hotels guests
Ezgi Erkmen
doaj +3 more sources
Expanding the boundary of brand extensions through brand relationship quality
Journal of Business Economics and Management, 2016 Research on brand extensions identifies the concept of perceived fit as the prime determinant of success. Yet, it is not difficult to find examples of brands that have been extended successfully into “perceptually distant” domains.
Esra Arikan +2 more
doaj +4 more sources
Developing Brand Relationship Quality through Online Brand Communities [PDF]
Pakistan Journal of Commerce and Social Sciences, 2017 Managers are interested in how to develop relationship with customers due to importance of social media based brand communities and changing landscape of communication. Similarly with online brand community platform a new concept emerged i.e. customer
Zoia Khan (Corresponding author)
doaj +3 more sources
Do Social Media Marketing Activities Build Long-Term Relationships? An Empirical Study of Indonesian Cosmetic Brand on Gen Z [PDF]
E3S Web of Conferences, 2023 Social Media Marketing (SMM), which offers two-way communication between brand and customer, has been widely used for marketing activities as a communication channel.
Erobathriek Annisya +3 more
doaj +1 more source
Antecedents of brand advocacy in online food delivery services: An empirical investigation [PDF]
Innovative Marketing, 2022 Building a solid relationship between a brand and customers has become increasingly prevalent in a firm’s marketing strategy. It has led to a broader and deeper exploration of developing customer relationships by industry practitioners and academic ...
Oranich Kumgliang, Anon Khamwon
doaj +1 more source
The Impact of Quality Costs on Brand Equity Considering the Mediating Role of Green Innovation in Tehran Stock Exchange [PDF]
بررسیهای حسابداری و حسابرسی, 2021 Objective: This research aims to investigate the effect of quality costs on firm brand equity and ditto how green innovation affects the relationship.
Farzad Ghayour, Kobra Dehghan
doaj +1 more source
Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality
Frontiers in Psychology, 2022 Customer experience is a source of retailers’ long-term competitive advantage. This study has examined the relationship between online customer experience and brand love through the mechanism of relationship quality in the context of online shopping in ...
Khurram Mustafa +15 more
doaj +1 more source
What Drives Customer Satisfaction? : Evidence From Customer Fast Food Restaurant Indonesia
Jurnal Aplikasi Bisnis dan Manajemen, 2022 This study aims to examine the positive effect of food quality and brand image on satisfaction and to examine the positive effect of satisfaction on word mouth. Then, tested the moderation of price fairness on the relationship between product quality and
Innocentius Bernarto +2 more
doaj +1 more source
The Relationship between Self-Congruity, Brand Relationship Quality, and Brand Loyalty [PDF]
Asian Journal of Business Research, 2014 The rapid growth of fashion industry in Indonesia has created intense competition among the fashion industry players and attracted many international brands to expand to Surabaya as the second big city in Indonesia. The upper middle class customers in Surabaya express their status by projecting the brand image of the product that they buy and wear ...
Hapsari, Lystia, Adiwijaya, Michael
openaire +1 more source