Results 31 to 40 of about 46,062 (302)

The effects of brand experience and service quality on repurchase intention: The role of brand relationship quality

African Journal of Business Management, 2012
The objective of this paper is to investigate the effects of brand experience and service quality on repurchase intention with the role of brand relationship quality. The study was conducted on 258 respondents and research results are analyzed by using structural equation modeling.
Şahin, Azize, ZEHİR, Cemal, Kitapcı, Hakan   +2 more
openaire   +3 more sources

A Systematic Review of Internal and External Brand Management: Unveiling the Enigma of Employee Brand Equity Formation

Encyclopedia
This study explores how internal and external brand management synergistically construct employee brand equity in contemporary organizations. Drawing on social identity theory, brand equity theory, and relationship quality theory, we conducted a ...
Chuanjie He, Sharizal Bin Hashim
doaj   +1 more source

The Mediating Role of Brand Awareness in the Relationship between Social Media Quality and Brand Image: An Applied Study on the Private Higher Education Institutions in Egypt [PDF]

المجلة العربية للإدارة
The research focuses on the role of brand awareness as a mediator in the relationship between social media quality and brand image in the private higher education institutions in Egypt from the student’s perspective.
Mona H. Mussa
doaj   +1 more source

The Impact of Services Brand Personality on Consumer–Brand Relationship Quality

Services Marketing Quarterly, 2016
ABSTRACTThis article investigates service brand personality's role as a driver of brand relationship quality. A research model links brand personality to four indicators of relationship quality: brand credibility, self-congruity, cumulative satisfaction, and loyalty. The model is tested with structural equation modeling using data from French retailing
openaire   +3 more sources

European Standard Clinical Practice Guideline and EXPeRT Recommendations for the Diagnosis and Management of Gastroenteropancreatic Neuroendocrine Neoplasms in Children and Adolescents

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen, Calogero Virgone, Antje Redlich, Michael Abele, Ricardo Lopez‐Almaraz, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Maja Mazic Cesen, Andrea Ferrari, Malgorzata A. Krawczyk, Yves Reguerre, Dominik T. Schneider, Ines B. Brecht, Charlotte Rigaud, Bilgehan Yalcin, Rainer Claus, Christian Vokuhl, Constantin Lapa, Jörg Fuchs, Segolene Hescot, Thomas Walter, Julien Hadoux, Daniel Orbach   +23 more
wiley   +1 more source

Co-creating brands: Diagnosing and designing the relationship experience. [PDF]

, 2009
The traditional goods-dominant logic of marketing is under challenge and leading researchers are now emphasizing the new service-dominant logic [Vargo, S.L., Lusch, R.F., Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1–17.]. One
Adrian Payne, Kaj Storbacka, Pennie Frow, Simon Knox, Frow, P, Knox, S, Storbacka, Kaj, Frow, Pennie, Knox, Simon, Payne, Adrian, Payne, A   +10 more
core   +1 more source

Brand Positioning as A Mediator in The Relationship between Social Media Quality and Brand Loyalty: An Applied Study on The Private Universities in Egypt [PDF]

المجلة العربية للإدارة
The research investigates the role of brand positioning as a mediator in the relationship between social media quality and brand loyalty in private higher education institutions in Egypt from the student’s perspective.
Mona H. Mussa
doaj   +1 more source

Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation

SAGE Open, 2022
This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan.
Shu-Hsien Liao, Da-Chian Hu, Huan-Lun Chou   +2 more
doaj   +1 more source

Health‐Related Quality of Life and Symptom Severity Among Patients With PIK3CA‐Related Overgrowth Spectrum: A Mixed‐Methods Study to Understand Real‐World Experience With Alpelisib Treatment

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background PIK3CA‐related overgrowth spectrum (PROS) includes several rare overgrowth disorders resulting from somatic gain‐of‐function mutations in PIK3CA. Despite treatment advances, including the recent approval of alpelisib for PROS in the United States, literature detailing the patient experience with PROS is limited.
Vamsi Bollu, Kaitlin LaGasse, Cory D. Saucier, Kimberly Raymond, Miranda Lauher‐Charest, Lauren Crowder, Beilei Cai, Mary Lisha Paul, Denise Adams   +8 more
wiley   +1 more source

The relationship between customer satisfaction, brand image and customer loyalty from the perspective of proton’s customers [PDF]

, 2010
The objective of this study was determine the relationship between the customer satisfaction (perceived product quality, perceived service quality and perceived price fairness) and customer loyalty in order to identify whether perceived product quality ...
Yeoh, Hooi Chin
core