Results 51 to 60 of about 13,903,126 (284)
Antecedents of brand hate in the fast food industry [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – The purpose of this paper is to explore the concept of brand hate in detail which is the extreme negative emotion toward brands, by giving a comprehensive explanation concerning how brand hate evolves in consumers.
Sharizal Hashim, Sheraz Kasana
doaj +1 more source
Brand equity and brand - Consumer relationship quality in Vietnam
Science & Technology Development Journal - Economics - Law and Management, 2017 Building a quality relationship between the brand and consumers is necessary for an enterprise to exist and develop [11]. As a result, brand relationship quality attracts a great deal of interest from researchers. Many studies have been conducted on the nature and aspects of brand relationship quality.
openaire +2 more sources
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Latino children are projected to make up nearly one‐third of United States (US) children by 2060, and many of their caregivers speak Spanish. Prior survey research has documented communication difficulties for Spanish‐speaking caregivers of children with cancer, but contemporary qualitative data are limited.
Jenny Ruiz +6 more
wiley +1 more source
Transfer of brand knowledge in business-to-business markets: A qualitative study [PDF]
, 2009 This is the author's accepted manuscript (under the provisional title "Transfer of brand knowlede in business-to-business markets by brand when personified as a human: A qualitative study").
Michael Bourlakis +6 more
core +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Pediatric intramedullary low‐grade gliomas (PIMLGGs) are rare neoplasms that present unique clinical and management challenges. Although surgery remains the primary tool for tissue diagnosis and decompression, complete gross‐total resection is frequently unfeasible due to the infiltrative nature of these lesions.
Olga M. Sergeenko +5 more
wiley +1 more source
An investigation of potential brand inconsistencies within airline strategic alliances [PDF]
, 2009 The globalisation and deregulation in the air transport industry has resulted in a rapid and massive increase in competition. As a consequence, major airlines around the world have responded by forming strategic global alliances in order to be able to
Kalligiannis, Konstantinos
core +3 more sources
From Interaction to Loyalty: The Role of Digital Engagement in Automobile Consumers
Human Behavior and Emerging TechnologiesThis study investigates the impact of digital brand interaction on brand loyalty in Thailand’s automotive consumers, focusing on the mediating role of customer relationship quality.
Sid Terason +2 more
doaj +1 more source
Social media marketing to increase customer satisfaction in hospitality industry [PDF]
International Journal of Data and Network ScienceThe study investigates the impact of product quality and social media marketing on brand loyalty through customer satisfaction in the context of Japanese restaurants in Jakarta.
Ayat Taufik Arevin +2 more
doaj +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Adult survivors of childhood acute lymphoblastic leukemia (ALL) are at risk of reduced exercise capacity, decreased physical activity levels, persistent fatigue, and neurocognitive deficits. The aim was to investigate exercise capacity and physical activity levels of adult survivors of childhood ALL and their associations with ...
Laura Jess +5 more
wiley +1 more source
The relationship between customer satisfaction, brand image and customer loyalty from the perspective of proton’s customers [PDF]
, 2010 The objective of this study was determine the relationship between the customer satisfaction (perceived product quality, perceived service quality and perceived price fairness) and customer loyalty in order to identify whether perceived product quality ...
Yeoh, Hooi Chin
core