Results 21 to 30 of about 13,903,126 (284)
The Impact of Quality Costs on Brand Equity Considering the Mediating Role of Green Innovation in Tehran Stock Exchange [PDF]
بررسیهای حسابداری و حسابرسی, 2021 Objective: This research aims to investigate the effect of quality costs on firm brand equity and ditto how green innovation affects the relationship.
Farzad Ghayour, Kobra Dehghan
doaj +1 more source
Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
core +3 more sources
Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality
Frontiers in Psychology, 2022 Customer experience is a source of retailers’ long-term competitive advantage. This study has examined the relationship between online customer experience and brand love through the mechanism of relationship quality in the context of online shopping in ...
Khurram Mustafa +15 more
doaj +1 more source
The Relationship between Self-Congruity, Brand Relationship Quality, and Brand Loyalty [PDF]
Asian Journal of Business Research, 2014 The rapid growth of fashion industry in Indonesia has created intense competition among the fashion industry players and attracted many international brands to expand to Surabaya as the second big city in Indonesia. The upper middle class customers in Surabaya express their status by projecting the brand image of the product that they buy and wear ...
Hapsari, Lystia, Adiwijaya, Michael
openaire +1 more source
What Drives Customer Satisfaction? : Evidence From Customer Fast Food Restaurant Indonesia
Jurnal Aplikasi Bisnis dan Manajemen, 2022 This study aims to examine the positive effect of food quality and brand image on satisfaction and to examine the positive effect of satisfaction on word mouth. Then, tested the moderation of price fairness on the relationship between product quality and
Innocentius Bernarto +2 more
doaj +1 more source
The importance of website quality to brand loyalty: The case study of beauty salons in Vietnam [PDF]
International Journal of Data and Network Science, 2021 Website quality is an important factor, positively affecting brand impression and perceived quality, thereby promoting brand loyalty. The study was conducted to indicate the relationship between website quality, perceived quality, brand impression, and ...
Van Nam Mai, Quoc Nghi Nguyen
doaj +1 more source
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020 This study aims to determine and assess the impact of Corporate Social Responsibility (CRS) on brand-customer relationship quality and brand switching intention.
Trần Nguyễn Khánh Hải +1 more
doaj +1 more source
International Journal of Islamic Thought and Humanities, 2023 This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
doaj +1 more source
Jurnal Keislaman, 2023 This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
doaj +1 more source
Understanding effective factors affecting brand equity
Cogent Business & Management, 2022 The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived
Bhumiphat Gilitwala, Amit Kumar Nag
doaj +1 more source