Results 21 to 30 of about 46,062 (302)
The mediating effect of customer satisfaction in relationship with service quality, corporate social responsibility, perceived quality and brand loyalty [PDF]
Management Science Letters, 2021 This paper aims to examine empirically the mediation role of customer satisfaction between service quality, customer perceived value, corporate social responsibility, and brand loyalty at Lebanese private universities.
Khawaja, Lama +2 more
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The Effects of Brand Relationship Quality on the Participation of the Consumer to Boycott [PDF]
SSRN Electronic Journal, 2015 Commitment is a pillar of the consumer-brand relationship. It is often presented as the will of a customer to continue the relationship with its brand. Although this relational current is very studied by researchers, there remains still little developed. Thus, the literature did not examine the combination of commitment-boycott. This thesis aims on the
Haykel Ben Khelil, Néji Bouslama
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Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2023 Inertia is a phenomenon of repeat purchase patterns that consumers unconsciously follow because they are based only on habits. This study explores the phenomenon of inertia by focusing on the stimulants of brand credibility, perceived risk, and brand ...
Aditya Pandowo, Nova Christian Mamuaya
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A study on influencing factors on brand loyalty: A case study of Mobile industry [PDF]
Management Science Letters, 2013 Brand loyalty plays essential role on product development especially in mobile industry. In this paper, we present an empirical survey to study the effects of different factors including brand associate, brand awareness, distribution intensity and ...
Bahman Dehestani +2 more
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Jurnal Aplikasi Bisnis dan Manajemen, 2021 The purpose of this research is how to social media marketing and service quality to impact non-subsidized mortgage purchasing decisions, with brand perception as a mediating variable. The model in this research was designed using hierarchical components
Santi Piramita +2 more
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How to measure brand relationship quality? [PDF]
Frontiers of Business Research in China, 2007 The aim of this research is to develop a new evaluation approach based on a brand relationship index model (BRI model), which includes a three stage study on the indicator system; indicator weight; and indicator integration. Based on brand identity theory and interpersonal relationship theory, four-brand relationship participants and three-brand ...
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Transfer of brand knowledge in business-to-business markets: A qualitative study [PDF]
, 2009 This is the author's accepted manuscript (under the provisional title "Transfer of brand knowlede in business-to-business markets by brand when personified as a human: A qualitative study").
Michael Bourlakis +6 more
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Journal of Economics, Business & Accountancy Ventura, 2019 Brand community has been extensively built and developed by either the companies or the customers voluntarily. These two gorups with different perspective hold different purposes.
Lindiawati Lindiawati +2 more
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The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran) [PDF]
مدیریت بازرگانی, 2014 Nowadays, suppliers in order to maintain and improve their positions against othernational and international suppliers take advantage of their brand equity, but the problem is that industrial suppliers do not know what factors are influencing for ...
Zohre Dehdashti Shahrokh +1 more
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Exploring the influences of internal branding on employees' brand promise delivery: Implications for strenthening the customer-brand relationships [PDF]
, 2008 Internal branding is increasingly seen as a doctrine to ensure employees' delivery of the brand promise by shaping employees' brand attitudes and behaviours.
Evanschitzky, H +6 more
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