How destination brand experience influences tourist citizenship behavior: Testing mediation of brand relationship quality and moderation effects on commitment. [PDF]
Front Psychol, 2023 This study examines the potential predictors of tourist citizenship behavior based on the Stimulus–Organism–Response framework. The studies were conducted in China. Data were collected via questionnaire surveys.
Tang J, Wang J, Zhang M, Huang W.
europepmc +2 more sources
Service Brand Relationship Quality [PDF]
Journal of Service Research, 2014 Customers' long-term brand relations are crucial drivers of a service brand's sustainable competitive advantage. This research empirically examines the quality of customer-service brand relationships in the context of an airline's frequent flyer program.
Nyffenegger, Bettina +3 more
core +4 more sources
Expanding the boundary of brand extensions through brand relationship quality
Journal of Business Economics and Management, 2016 Research on brand extensions identifies the concept of perceived fit as the prime determinant of success. Yet, it is not difficult to find examples of brands that have been extended successfully into “perceptually distant” domains.
Esra Arikan +2 more
doaj +4 more sources
The effect of
Journal of Consumer Behaviour, 2021 Abstract Although Artificial Intelligence (AI) has been gradually introduced to various industries, research on customer attitudes and behavior toward the use of AI is still in its infancy. Underpinned by flow theory and social identity theory, the current research aims to examine the influence of AI on the customer experience of flow,
Tuyet‐Mai Nguyen +2 more
openaire +4 more sources
Developing Brand Relationship Quality through Online Brand Communities [PDF]
Pakistan Journal of Commerce and Social Sciences, 2017 Managers are interested in how to develop relationship with customers due to importance of social media based brand communities and changing landscape of communication. Similarly with online brand community platform a new concept emerged i.e. customer
Zoia Khan (Corresponding author)
doaj +3 more sources
Journal of Tourismology, 2017 The purpose of this study is to understand how the difference between advertised brand and experienced brand during employee-customer interaction affects relationship quality of hotel guests. A quantitative research was adopted by surveying hotels guests
Ezgi Erkmen
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Brand power and brand focus as facilitators of relationship quality in the wine sector [PDF]
, 2023 info:eu-repo/semantics ...
da Cunha, N. P., Loureiro, S. M. C.
openaire +2 more sources
Do Social Media Marketing Activities Build Long-Term Relationships? An Empirical Study of Indonesian Cosmetic Brand on Gen Z [PDF]
E3S Web of Conferences, 2023 Social Media Marketing (SMM), which offers two-way communication between brand and customer, has been widely used for marketing activities as a communication channel.
Erobathriek Annisya +3 more
doaj +1 more source
The role of brand trust within related and unrelated brand extension activities : a consumer perspective [PDF]
, 2003 The research examines the structure of consumer-brand `trust', and the concept's role within brand extension evaluation decisions, an association largely neglected within existing consumer brand extension literature.
Reast, Jon David
core +6 more sources
Antecedents of brand advocacy in online food delivery services: An empirical investigation [PDF]
Innovative Marketing, 2022 Building a solid relationship between a brand and customers has become increasingly prevalent in a firm’s marketing strategy. It has led to a broader and deeper exploration of developing customer relationships by industry practitioners and academic ...
Oranich Kumgliang, Anon Khamwon
doaj +1 more source