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The effect of
Journal of Consumer Behaviour, 2021 AbstractAlthough Artificial Intelligence (AI) has been gradually introduced to various industries, research on customer attitudes and behavior toward the use of AI is still in its infancy. Underpinned by flow theory and social identity theory, the current research aims to examine the influence of AI on the customer experience of flow, customer‐brand ...
Tuyet‐Mai Nguyen +2 more
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Brand power and brand focus as facilitators of relationship quality in the wine sector [PDF]
, 2023 info:eu-repo/semantics ...
da Cunha, N. P., Loureiro, S. M. C.
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Factors Affecting Brand Relationship Quality of Halal Food and The Mediating Role of Halal Literacy [PDF]
, 2021 Purpose: Brand relationship is anemerging phenomenon and companies are giving it a lot of importance. Islamic marketing is gaining grounds everywhere in the world and capturing a lot of attention in the countries where Muslims are in majority and even in
Buttho, Muhammad Yaseen +2 more
core +3 more sources
The importance of website quality to brand loyalty: The case study of beauty salons in Vietnam [PDF]
International Journal of Data and Network Science, 2021 Website quality is an important factor, positively affecting brand impression and perceived quality, thereby promoting brand loyalty. The study was conducted to indicate the relationship between website quality, perceived quality, brand impression, and ...
Van Nam Mai, Quoc Nghi Nguyen
doaj +1 more source
International Journal of Islamic Thought and Humanities, 2023 This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
doaj +1 more source
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020 This study aims to determine and assess the impact of Corporate Social Responsibility (CRS) on brand-customer relationship quality and brand switching intention.
Trần Nguyễn Khánh Hải +1 more
doaj +1 more source
Jurnal Keislaman, 2023 This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
doaj +1 more source
Understanding effective factors affecting brand equity
Cogent Business & Management, 2022 The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived
Bhumiphat Gilitwala, Amit Kumar Nag
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Engaging consumers via online brand communities to achieve brand love and positive recommendations [PDF]
Spanish Journal of Marketing-ESIC, 2023 Purpose – This study aims to investigate the influence of brand relationship quality and consumer community identification on consumer engagement. This study also examines the mediating role of consumer engagement between brand relationship quality and ...
Mandakini Paruthi +4 more
doaj +1 more source
Conceptualizing And Measuring Brand Relationship Quality [PDF]
, 2012 Many consumer markets are now characterized by a high degree of market saturation and an increasing level of competition, in particular from retailer brands. Furthermore, consumers face an ever increasing level of product variety.
Eichen, Falko +3 more
openaire +2 more sources