Results 181 to 190 of about 65,317 (357)

Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization

, 2008
The concept of ‗Customer Experience‘ has evolved as an imperative area of study within the marketing discipline. Despite its importance and the positive attention this concept received during the last few years, the explanation of customer experiences ...
Lim, L, Melewar, TC, Ismail, AR
core  

Towards Defect Phase Diagrams: From Research Data Management to Automated Workflows

Advanced Engineering Materials, EarlyView.
A research data management infrastructure is presented for the systematic integration of heterogeneous experimental and simulation data required for defect phase diagrams. The approach combines openBIS with a companion application for large‐object storage, automated metadata extraction, provenance tracking and federated data access, thereby supporting ...
Khalil Rejiba, Sang‐Hyeok Lee, Christina Gasper, Martina Freund, Sandra Korte‐Kerzel, Ulrich Kerzel   +5 more
wiley   +1 more source

Branding as a Reflection of Identity: FiveFourFive and the Role of Community

reservedIn questa tesi ho approfondito il ruolo del brand come forma di espressione identitaria, concentrandomi in particolare sull'importanza della brand community e della brand loyalty all’interno delle strategie di brand management.
ZAMPIERI, GIORGIA
core  

Fostering Innovation: Streamlining Magnetocaloric Materials Research by Digitalization

Advanced Engineering Materials, EarlyView.
Magnetocaloric cooling (MCE) is an environmentally friendly refrigeration method with great potential. Optimizing MCE materials involves the preparation and screening of large quantities of samples, which in turn generates a large amount of data. A digitalization approach is presented that uses ontologies, knowledge graphs, and digital workflows to ...
Simon Bekemeier, Moritz Blum, Luana Caron, Alisa Chirkova, Philipp Cimiano, Basil Ell, Inga Ennen, Michael Feige, Maik Gaerner, Thomas Hilbig, Andreas Hütten, Günter Reiss, Tapas Samanta, Sonja Schöning, Christian Schröder, Lennart Schwan, Chris Taake, Martin Wortmann   +17 more
wiley   +1 more source

Destination brand equity among the host community : a potential source of comparative advantage for DMO's

, 2009
Since the emergence of the destination branding literature in 1998, there have been few studies related to performance measurement of destination brand campaigns.
Pike, Steven, Scott, Noel
core  

A Lightweight Procedural Layer for Hybrid Experimental–Computational Workflows in Materials Science

Advanced Engineering Materials, EarlyView.
We unveil a prototype hybrid‐workflow framework that fuses automatedcomputation with hands‐on experiments. Built atop pyiron, a lightweight, parameterized layer translates procedure descriptions into executable manual steps, syncing instrument settings, human interventions, and data capture in real‐time today.
Steffen Brinckmann, Sarath Menon, Raphael Röske, Johannes Steinhülb, Michael Selzer, Jan Janssen, Tilmann Hickel, Ruth Schwaiger, Jörg Neugebauer   +8 more
wiley   +1 more source

Managing brand-consumer relationships on social media brand communities to foster brand loyalty

, 2018
Tommi Peräkorpi
openalex   +1 more source

The Roles of Community Engagement and Brand Community Types in Building Brand Trust on Social Media Based Brand Communities

, 2020
Kurniadi Prastowo
openalex   +2 more sources

Brand Community

, 2015
This dissertation applies one of the most essential notions in sociology, community, to branding in order to guide an exploration of the socially situated nature of brands.
Muniz, Albert Manuel, Jr
core