Results 91 to 100 of about 6,333,160 (270)

The Power of Committed Consumers: A Quantitative Study of Branded Online Communities’ Impact on Brand Perception

, 2021
MSc in Marketing and ...
Holmquist, Louise, Muhl, Alexandra
openaire   +1 more source

Mapping the Social Network Structure and Composition of Black Individuals With Rheumatic and Musculoskeletal Conditions

Arthritis Care &Research, EarlyView.
Objective Our objective was to describe the social networks of Black individuals with rheumatic and musculoskeletal conditions and understand the clustering of health‐related behaviors to inform future community‐based, peer‐led interventions. Methods We used an adapted Personal Network Survey for Clinical Research (PERSNET) to map the personal social ...
Taussia Boadi, Amar Dhand, Leah Santacroce, Neil Pillai, Komel Safdar, Mia T. Chandler, Ariel Childs, Monica Crespo‐Bosque, Gina Curry, Mary Dollear, Alice Eggleston, Daniel Erickson, Dieufort Fleurissaint, Denice Garrett, Gail Granville, Tyler Green, Magdalena Hamielec, Elena Losina, Karen Mancera‐Cuevas, Mary Ann Nelson, Chisa Nosamiefan, Bisola Ojikutu, Tonya S. Roberson, Mary Beth Son, Marie Jacques Toussaint, Michael York, Rosalind Ramsey‐Goldman, Candace H. Feldman   +27 more
wiley   +1 more source

Analisis Pengaruh Brand Community Trust dan Brand Community Affect Terhadap Brand Community Commitment Serta Implikasinya Terhadap Repurchase Intention dan Positive E-Word of Mouth: Telaah Pada Konsumen Bluesville Dalam Subforum Local Brand di Darahkubiru [PDF]

, 2015
Tujuan – Penelitian ini bertujuan untuk menguji hubungan antara brand community trust, brand community affect, brand community commitment, repurchase intention, dan positive e-word of mouth pada merek Bluesville dalam sub-forum local brand di ...
Pense, Muhammad
core  

Advertising Together for Our K-Pop Idol: The Roles of Trust, Loyalty, and Perceived Value in K-Pop Crowdfunding for Outdoor Advertising

Journal of Theoretical and Applied Electronic Commerce Research
In the evolving landscape of fandom economics, fan-driven crowdfunding has emerged as a powerful force, transforming audiences from passive consumers into active participants in celebrity branding.
Seung Chul Yoo, Hua Fan, Diana Piscarac, Sofia Tunas Puentes   +3 more
doaj   +1 more source

The Social Path to Brand Loyalty: How Interaction and Relationships Drive Commitment in Brand Communities

International Journal of Science, Technology & Management
Brand communities have become an important strategic platform for strengthening consumer–brand relationships and fostering long-term loyalty. However, empirical evidence explaining how experiential and social dynamics within brand communities translate into brand loyalty remains limited.
Indah Fatmawati, Aji Listyo Raharjo
openaire   +1 more source

Creating Brand Equity by Leveraging Value Creation and Consumer Commitment in Online Brand Communities: A Conceptual Framework

International Journal of Business and Management, 2014
Advancement in information technologies has created change in our economics as well as in our societies because companies strive to adapt the conditions that prevail in marketplace. In this scenario, marketing professionals are exploring advanced and effective ways to build a strong brand.
Jing Zhang, Rizwan Shabbir, Chatchai Pitsaphol, Waseem Hassan   +3 more
openaire   +2 more sources

Distinct Microstructural Characteristic Lengths Defining Notch Fatigue Crack Initiation and Propagation, and Defect Tolerance in Advanced Steels

Advanced Engineering Materials, EarlyView.
Schematic representation of modes of microcrack nucleation, growth and temporary arrestment at different boundaries, with the criteria for crack propagation in three scenarios: (1) large notch, (2) defect/small sharp notch, and (3) long crack. This work revisits and integrates results on the fatigue behavior of advanced bainitic steels (in particular ...
Lucia Morales‐Rivas
wiley   +1 more source

Dynamically Actuated Reconfigurable Topographical Surface Enables Active Control of Implant‐Associated Infections

Advanced Functional Materials, EarlyView.
A dynamically actuated reconfigurable topographical surface (DARTS) integrates contact‐mediated bactericidal nanotopography with programmable mechanical actuation to actively disrupt bacterial biofilms. Dynamic surface reconfiguration enhances bacterial killing and suppresses implant‐associated infections in vivo, providing a new strategy for active ...
Mohammad Asadi Tokmedash, Jihun Lee, J. Scott VanEpps, Sungmin Nam, Jouha Min   +4 more
wiley   +1 more source

Explaining customer participation in co-creating brand value in cyberspace [PDF]

کاوش‌های مدیریت بازرگانی
EXTENDED ABSTRACT Introduction: The expansion of the use of digital technologies, including the Internet, networks, satellites and telecommunications, has led to rapid changes in the lives of human societies.
Fatemeh Abbasi, Bagher Asgarnezhad Nouri, Hooshmand Bagheri Grbollagh, Ramin Bashirkhodaparasti   +3 more
doaj   +1 more source

Digitally Printed Eco‐Friendly Electronic Devices

Advanced Functional Materials, EarlyView.
Fabrication of electronics using eco‐friendly materials through digital printing routes is a promising strategy for improving life cycle sustainability and reducing the environmental impacts of conventional manufacturing. This review highlights state‐of‐the‐art eco‐friendly materials, green ink formulations, various resource‐efficient digital printing ...
Nitheesh M. Nair, Mikel Rincón‐Iglesias, Cristian Mendes‐Felipe, Fatemeh Etehadi, Senentxu Lanceros‐Méndez, Gerardo Hernandez‐Sosa   +5 more
wiley   +1 more source