Results 101 to 110 of about 6,333,160 (270)

Designing a Digital Content Marketing Conceptual Model: A Grounded Theory Approach [PDF]

مطالعات مدیریت کسب و کار هوشمند
The purpose of this research is to identify the main components and dimensions of digital content marketing according to the conditions of Iran and to present a model using a qualitative method based on the Grounded Theory approach.
Kamran Feizi, Hormoz Mehrani, Hossein Vazifehdoost, Ehsan Sadeh   +3 more
doaj   +1 more source

Modeling Early Metastatic Progression in Breast Cancer Using a Barrier‐Free, Perfusable Spheroid‐on‐a‐Chip Platform

Advanced Healthcare Materials, EarlyView.
Open‐port, barrier‐free microfluidic device for modeling early metastatic progression. A centrally positioned tumor spheroid releases invasive cells that migrate through the surrounding matrix and intravasate into endothelialized lateral channels.
Vira Sharko, Claudia Olaizola‐Rodrigo, Clara Bayona, Teodora Ranđelović, Rosa Monge, Estela Solanas, Sara Oliván, Ignacio Ochoa   +7 more
wiley   +1 more source

國民中學校長績效責任領導困境與策略之研究：質性分析取徑 Difficulties Facing the Accountability Leadership of Junior High School Principals and the Strategies They Employ: A Qualitative Approach

Journal of Research in Education Sciences, 2017
本研究目的為探究國民中學校長實踐績效責任領導的困境與實踐情形。採質性研究方法，以紮根理論進行編碼分析。第一階段焦點團體座談，主要在瞭解績效責任領導的困境及策略；第二階段個案學校訪談是延續焦點團體座談結果，並以立意抽樣選取具實務績效之個案學校，探求實務作為。研究結論發現：一、校長績效責任領導困境包含：衝突情境與權責失衡、信念落差與不信任感、成員觀望與保守文化及外界社區期望與阻力，此四項來自於個體與團體、制度與文化兩方面阻力之交互作用；二、校長績效責任領導之策略包含：發展願景與賦權增能、聚焦教育意義與承諾 ...
張文權 Wen-Chuan Chang, 范熾文 Chi-Wen Fan, 陳成宏 Cheng-Hung Chen   +2 more
doaj   +1 more source

The Role of Brand Knowledge in Explaining Relationship between Brand-Centered Communications and Brand Commitment: Evidence from Public Banks Pakistan

Journal of Distribution Science, 2019
Purpose - The purpose of this study is to examine the extent to which internal brand communication (IBC) impacts on brand commitment (BC). Research design, data, and methodology - A structured questionnaire has been built and distributed on a total sample of 650 banking staff working in five public banks in Pakistan.
Shoaib, Muhammad, Salniza, Md Salleh, Yusr, Maha Mohammed   +2 more
openaire   +2 more sources

Beyond Presumptions: Toward Mechanistic Clarity in Metal‐Free Carbon Catalysts for Electrochemical H2O2 Production via Data Science

Advanced Materials, EarlyView.
Metal‐free carbon catalysts enable the sustainable synthesis of hydrogen peroxide via two‐electron oxygen reduction; however, active site complexity continues to hinder reliable interpretation. This review critiques correlation‐based approaches and highlights the importance of orthogonal experimental designs, standardized catalyst passports ...
Dayu Zhu, Hsi‐wen Wu, Xiao Wang, Jie Zhang   +3 more
wiley   +1 more source

The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands [PDF]

This paper analyzes the role of the brand concept (luxury vs. non-luxury) in the impact of step-down line extension on consumer-brand relationships. A before-and-after pseudo-experimental study conducted on the Internet among BMW and Peugeot buyers shows
E. Roux, P. Valette-Florence, F. Magnoni
core  

“Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations

MediaTor, 2005
The field of PR activities are commonly focused on efforts to build strong brand image, product positioning, advertising, promotion and publicity. In the world of high competition, this strategy is not enough. Many multinational corporate nowadays choose
Ani Yuningsih
doaj  

Presenting a Model of Competitive Advantage with a First Mover Approach in The Aviation Industry Of Iran [PDF]

رویکرد‌های نوین در مدیریت و بازاریابی
The aim of this research was to present a competitive advantage model with a leadership approach in the Iranian aviation industry. The present research is a mixed exploratory research.
Hannaneh Abkhiz, Mohammad Hassan Shaki, Ramezan Gholami Avati   +2 more
doaj   +1 more source

Beyond Passivation: Designing Structurally Tailored Artificial Interphases for High‐Energy Lithium‐Based Anodes

Advanced Materials Interfaces, EarlyView.
This review outlines critical engineering design rules for building artificial protective coatings on next‐generation lithium metal and silicon battery anodes. It highlights how balancing structural flexibility with strict electronic and ionic transport limits prevents early battery failure.
Surin Gupte, Vilas G. Pol
wiley   +1 more source

The Effects of Brand Credibility on Customer's WOM Communication: The Moderator Role of Brand Commitment A Conceptual Paper

International Journal of Marketing Studies, 2014
The use of brand credibility by companies continues to be a popular method to support the brand commitment, and to encourage the customer to own more satisfaction and positive word of mouth communication about the brand. When the customers focus on the positive aspects of a company, they usually express it by using the positive words of mouth ...
openaire   +2 more sources