Results 231 to 240 of about 7,675 (242)

Examining consumer participation on brand microblogs in China: perspectives from elaboration likelihood model, commitment–trust theory and social presence

Journal of Research in Interactive Marketing, 2021
Dongdong Wang
exaly  

Person-environment fit, commitment, and customer contribution in online brand community: A nonlinear model

Journal of Business Research, 2018
Xiao-Liang Shen, Yang-Jun Li, Yongqiang Sun   +2 more
exaly  

Are Facebook brand community members truly loyal to the brand?

Computers in Human Behavior, 2015
Juha Munnukka, Heikki Karjaluoto
exaly  

CSR Communication Through Social Networks: The Case of Committed Brand-Banks in Morocco

2023
Ait Mhamed Hind, Zaghli Mariam
openaire   +1 more source

Motivational function and online community participation towards brand commitment

2013
N Shariffuddin, N Ahmad, N Ishak, P Jalal   +3 more
openaire   +1 more source

The bright side and dark side of group heterogeneity within online brand community

Journal of Product and Brand Management, 2019
Junyun Liao, Yulang Guo
exaly  

How social media brand pages contribute to functional conflict: The central role of commitment

International Journal of Information Management, 2019
Si Shi, Wing S Chow
exaly  

The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China

Computers in Human Behavior, 2015
Nuan Luo, Mingli Zhang, Wenhua Liu
exaly  

The Relationship between Taekwondo masters’ Perception of College Brand and Brand Attachment, Community Consciousness, Organizational Commitment

Journal of Martial Arts, 2017
Chun Choi, Eun Il Song
openaire   +1 more source

Towards an Ethical and Trustworthy Social Commerce Community for Brand Value Co-creation: A trust-Commitment Perspective

Journal of Business Ethics, 2019
Xuequn Wang, Mina Tajvidi, Xiaolin Lin   +2 more
exaly