Results 231 to 240 of about 6,333,160 (270)

Emotionally Structured Interaction Networks and Consumer Perception of New Energy Vehicle Technology: A Behavioral Network Analysis of Online Brand Communities. [PDF]

Behav Sci (Basel)
Xu J, Liu C, Lu L.
europepmc   +1 more source

Strategic hotel management for inclusive tourism: improving accessibility, service quality, and competitive advantage. [PDF]

Front Sports Act Living
Toyirova SA, Abdulloyev AJ, Abdullayeva H, Giyazova N, Junaydullayev M, Navruz-Zoda ZB, Xasanova SI, Odinayeva N.   +7 more
europepmc   +1 more source

Building Brand Loyalty Through Managing Brand Community Commitment

Management Decision, 2011
Purpose The purpose of this paper is to: analyze the effect of trust and affect toward a brand community on the commitment of brand communities; and investigate the mechanism through which the commitment of a brand community is able to increase various loyalty behaviors (e.g. repurchase intentions, positive word‐
Won-Moo Hur
exaly   +3 more sources

Consumption Community Commitment: Newbies' and Longstanding Members' Brand Engagement and Loyalty

Journal of Business Research, 2015
The relationships among members of virtual brand-related communities may change depending on the length of their participation in the community. Consumers' commitment to the community is likely to influence the relationship between consumer engagement in the community and brand loyalty. Commitment can be affective, calculative, and normative. Knowledge
Hans Mühlbacher, Karine Raies, Marie-Laure Gavard-Perret   +2 more
exaly   +7 more sources

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The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty

International Journal of Electronic Commerce, 2008
The relationship between on-line communities and on-line brands is investigated by examining how on-line brand community's characteristics affect community commitment and brand loyalty-in particular, how the hosting type of an on-line brand community affects the relationships between characteristics and community commitment. A survey of 250 respondents
Joon Koh, Lorne Olfman
exaly   +2 more sources

How to Alleviate Social Loafing in Online Brand Communities: The Roles of Community Support and Commitment

Electronic Commerce Research and Applications, 2021
Abstract Recent research has found that social loafing (SL) can severely restrict the development of online brand communities (OBCs). To examine the effects of community support and commitment to SL in OBCs, this paper collected data from 274 members of OBCs and applied the PLS-SEM approach to estimate the conceptual model. The results indicate that (
Yudong Zhang
exaly   +3 more sources

The Influence of Online Brand Community Characteristics on Community Commitment and Brand Loyalty

2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07), 2007
Online community activities are becoming widespread thanks to the expansion of Internet use and the development of information technology. We highlight the importance of online brand, and investigate the relationship between an online community and the online brand.
Heehyoung Jang, Ilsang Ko, Joon Koh
exaly   +2 more sources