Results 241 to 242 of about 7,675 (242)

Battle Royale Game Player’s Commitment and Branding Outcomes: Exploring Role of Brand Tribalism and Community

2022
Baber P., Di Virgilio F.
openaire   +1 more source

Exploring the moderating role of ethics position between community commitment and oppositional loyalty in Huawei's brand communities

Journal of Retailing and Consumer Services
Dalin Li, Xiaoyun Han
exaly