Results 91 to 100 of about 7,735,584 (243)

Theoretical and empirical aspects of the manifestation of stakeholder participation in city brand development activities

Socialiniai Tyrimai, 2019
Relevance and problem of the research. The development of city brand is understood as the process when the city becomes a product that can be attractively “sold”.
Lina Bivainienė, Teodoras Tamošiūnas   +1 more
doaj   +1 more source

A nationwide student survey on biochemistry learning resources in Italy

FEBS Open Bio, EarlyView.
We conducted a survey among Italian university students to investigate their preferred study materials for biochemistry. We then analyzed the collected data to identify these materials. This information may be valuable to the Biochemistry educational community. The graphical abstract was created with Claude (Opus 5.5; Anthropic, 2026).
Anna Marabotti, Ivano Eberini, Maria Luisa Genova, Francesca Mensitieri, Francesco Malatesta   +4 more
wiley   +1 more source

Consumer-Generated Visual Advertisements in Social Media Brand Communities

International Journal of Communication
Despite the advent of social media, few studies on online brand communities examine how user-generated content influence community members’ perceptions and behaviors toward a brand.
Hui-Fei Lin, Pei-Chih Lin, Benjamin Yeo
doaj  

Design and evaluation of FEBS Education and Training Academy module – Integrating generative artificial intelligence into life‐science education

FEBS Open Bio, EarlyView.
Life‐science educators from 14 countries redesigned their own course materials with generative AI in a three‐session, pedagogy‐first FEBS Education and Training Academy workshop built on PICRAT. Among 12 matched respondents, four more reported high confidence in each of five practical domains, and 10 of 13 reported implementing at least one idea ...
Zvonimir Mlinarić, Ali Burak Özkaya
wiley   +1 more source

Investigating Antecedents And Consequences Of Brand Identification

, 2020
Purpose – This study aims to analyse the influences of prestige, satisfaction, and communication on brand identification and to show how brand identification influences word-of-mouth and brand repurchase. Design/methodology/approach – A theoretical model
Halliday, S, Kuenzel, S
core   +1 more source

Parasocial and interpersonal interaction: distinct associations with customer value co-creation in virtual brand communities

Frontiers in Psychology
Virtual brand communities expose members to communication from the brand side and interaction with other members, but these sources may not relate to participation through the same psychological processes.
Xiaomei Wu, Tianmin Ma, Kaile Wang, Hongyan Lin   +3 more
doaj   +1 more source

The Impact of Brand-Oriented Strategy on Brand Performance with Emphasis on Brand Identity Intervention [PDF]

مطالعات مدیریت راهبردی, 2019
Identification of effective factors on brand performance is considered as an important issue in strategic marketing decisions. According to the findings, brand motivates brand identity development. Brand identity plays an important role in implementing a
Shima Mashhadi Ramazan, Naser yazdani
doaj  

Research on Marketing Strategy of Mobile Game Brand Identity Driven by Cross Media Narrative [PDF]

SHS Web of Conferences
With the development of the internet, the types of mobile games have become increasingly diverse, and the channels available for disseminating game-related content have also multiplied.
Chen Yutong
doaj   +1 more source

Self‐Regulated Learning Meets AI: Reinterpreting Self‐Regulation, Co‐Regulation, and Socially Shared Regulation in Human–AI Interaction

New Directions for Adult and Continuing Education, EarlyView.
ABSTRACT Advancing artificial intelligence (AI) has transformed learning and work, yet higher education and professional development programs have not systematically equipped learners for AI‐prevalent environments. This lack of preparation creates uncertainty regarding control, responsibility, trust, and accountability.
Moon‐Heum Cho, Jerusalem Merkebu
wiley   +1 more source

Ethical Foreground and Background in Adult Educator Work

New Directions for Adult and Continuing Education, EarlyView.
ABSTRACT Adult educators work in a complex ethical environment. The very act of contributing to the learning of another is fraught with moral overtones. In this paper we consider the ethical dimensions of adult educator practice by distinguishing the ethical features of the context or ‘background’ of practice from the ethical capabilities and decision ...
Steven Hodge, Sonal Nakar
wiley   +1 more source