Brand Loyalty of Apple community From the Perspective of Brand Relationship Evolution.
, 2007 如何提升消費者對自家品牌的忠誠度一直是許多企業所亟欲瞭解的。過去學者多用行銷者的角度去詮釋品牌的效益，忽略了品牌在消費者心中真實的意義。直到1997年之後，有學者陸續提出品牌對消費者在心裡以及社會層面的利益，讓我們更瞭解為何消費者會固定購買特定品牌的產品。也有學者進一步以品牌認同、企業認同、品牌聯想的觀點來詮釋消費者對企業產生忠誠度的原因。然而這些品牌忠誠度的研究多屬量化的研究，對於消費者對特定品牌產生忠誠度的脈絡卻缺乏整體的瞭解。為了解決這樣的問題 ...
孫珮嘉, Sun, Pei-Chia
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Exploring the Impact of User Experience on Value Co-Creation Citizenship Behaviors in Virtual Brand Communities. [PDF]
Behav Sci (Basel)Yin J, Chang Y, Ma Z, Zhao Y, Qi J.
europepmc +1 more source
A Compact Spin‐Coated Graphene UWB Antenna for Breast Tumor Detection
Advanced Engineering Materials, EarlyView.A compact, spin‐coated graphene ultra‐wideband patch antenna designed for breast tumor detection, capable of distinguishing between malignant and benign tumors. This innovative antenna can serve as an effective initial screening tool, particularly in resource‐limited settings such as rural areas, where access to advanced medical equipment like MRI and ...
Raja Rashidul Hasan +9 more
wiley +1 more source
Planning and Developing a Symptom Diary Intervention for Breast Cancer Survivors With Concerns About Medication Brands (ENABLE Study): User-Centered Design Approach. [PDF]
JMIR CancerEraso Y +4 more
europepmc +1 more source
Advanced Engineering Materials, EarlyView.This article presents the NFDI‐MatWerk Ontology (MWO), a Basic Formal Ontology‐based framework for interoperable research data management in materials science and engineering (MSE). Covering consortium structures, research data management resources, services, and instruments, MWO enables semantic integration, Findable, Accessible, Interoperable, and ...
Hossein Beygi Nasrabadi +4 more
wiley +1 more source
Profiling and Association of Microbiota and Volatile Compounds in Commercial Fermented Shrimp Pastes (<i>Terasi</i>). [PDF]
FoodsSurya R, Ervina E, Petsong K, Nugroho D.
europepmc +1 more source
Evaluating Energy Absorption Performance of Filled Lattice Structures
Advanced Engineering Materials, EarlyView.Maximum stress must be considered to robustly evaluate energy absorber designs. This approach was applied to compare all types of absorbers in a single Ashby diagram and determine the utility of filling lattice voids with a second material. High‐performance fillers can improve the performance of lattices that are limited by buckling or catastrophic ...
Christian Bonney +2 more
wiley +1 more source
Fungal Communities Associated with Wooden Coffins in a Prehistoric Burial Cave. [PDF]
J Fungi (Basel)Mills N +10 more
europepmc +1 more source
Advanced Engineering Materials, EarlyView.A unified research data management framework for heterogeneous materials data is presented. The system integrates multimodal datasets using ontologies and knowledge graphs, enabling interoperability and FAIR (findable, accessible, interoperable, reusable) data principles. By linking data across scales and workflows, it supports reproducible, Artifitial
Doaa Mohamed +6 more
wiley +1 more source
The Effect of Virtual Brand Community Identification and Entertainment Value on Brand Loyalty with Customer Brand Engagement as a Mediating Variable (Study on Members of Looke University Beauty Community [PDF]
This research is a quantitative study that analyses the influence of virtual brand community identification and entertainment value on brand loyalty, with customer brand involvement as a mediating variable. The brand community strategy is emerging as one
LOVINA, Felisha
core