Results 281 to 288 of about 17,179 (288)

Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers

Journal of Business Research, 2019
Melek Demiray, Sebnem Burnaz
exaly  

Buffering effects of brand community identification in service failures: The role of customer citizenship behaviors

Journal of Business Research, 2020
Jens Hogreve
exaly  

Brand Identification: A Theory-based Construct for Conceptualizing Links between Corporate Branding, Identity and Communications

2008
Halliday, S, Kuenzel, S
openaire   +2 more sources

Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms

Journal of Retailing and Consumer Services, 2018
Jitender Kumar
exaly  

Identification Processes and Company Loyalty in Brand Communities

2005
MARZOCCHI, GIAN LUCA, BERGAMI, MASSIMO
openaire   +1 more source

Destination Identification and Destination Community Identification as Drivers of Destination Brand Value Co-Creation in Emerging Tourism Destinations: A Social Identity Theory Perspective

International Journal of Hospitality and Tourism Administration
David Amani
exaly  

Customers are Members: Assessing Foci of Identification in a Brand Community

2005
BAGOZZI R. P., BERGAMI, MASSIMO, MARZOCCHI, GIAN LUCA, MORANDIN, GABRIELE   +3 more
openaire   +1 more source

The impacts of corporate social responsibility and contribution to local communities on brand identification, corporate reputation and brand loyalty

2014
Kajalo, Sami, Jyrämä, Annukka
openaire   +2 more sources