Results 21 to 30 of about 416,605 (304)
Factors Increasing Loyalty of Local Cosmetic Brands: A Study on Generation Z in Indonesia
Binus Business Review, 2023 Competition in the beauty industry in Indonesia raises problem of loyalty with various choices and information accessibility from the Internet. Issues also surface from Generation Z, recently reported to dominate the market as digitally savvy and tends ...
Dita Sari Suwandi, Tengku Ezni Balqiah
doaj +1 more source
Exploring Luxury Brand Engagement In Developing Country: The Role Of Social Media Consumer Involvement [PDF]
E3S Web of ConferencesThis study learns the antecedents and consequences of consumer brand engagement in the Instagram account of luxury fashion brands. Customer involvement is the antecedent of consumer brand engagement, and the effects were in two variables, i.e., self ...
Fatmawati Indah +1 more
doaj +1 more source
, 2015 As consumers become more informed about brands and products, they are more demanding about the role these brands and products play, not only in the market but also in the world. They are more conscious of consumer empowerment and brand-talk: The “consumers-listen” model is no longer a way to achieve success in the market.
Martí Parreño, José +2 more
openaire +2 more sources
The role of brand love on brand satisfaction, brand engagement, and brand loyalty
Jurnal Manajemen Maranatha, 2023 This research aims to examine the influence of brand satisfaction on brand love and subsequently on both brand engagement and brand loyalty in the context of beauty products. Additionally, this research examines the mediation effect of brand love on the relationship between brand satisfaction and brand engagement, as well as between brand satisfaction ...
Burhanudin, Burhanudin, Febryanti, Binta
openaire +2 more sources
Brand as a Customer Value Driver: Relationships with Customer Engagement
Marketing of Scientific and Research Organizations, 2022 This article presents theoretical considerations regarding the concept of ‘brand’, identifying it as a value driver for customers and defining how important a brand is in the value creation process.
Maciejewski Grzegorz, Krowicki Piotr
doaj +1 more source
Social Brand Engagement: A New Idea
GfK Marketing Intelligence Review, 2014 If “consumer brand engagement” is what happens in isolation, in a consumer’s own individual mind and thoughts, then “social brand engagement” is the diametrical opposite of this. Social brand engagement is a social act full of culture, meaning, language,
Kozinets Robert V.
doaj +1 more source
Revue Marocaine de Recherche en Management et Marketing, 2021 Brand attachment, customer trust and customer engagement have been recognized for their mandatory role to build a strong brand-customer relationship and brand loyalty.
ZINEB RHAJBAL +2 more
doaj +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to determine the role of Customer Brand Engagement in mediating the effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty.
Firda Alvi Damayanti +3 more
doaj +1 more source
Cogent Business & ManagementThis study was conducted to investigate factors affecting Vietnamese customer engagement, the effect of customer engagement on brand loyalty in the Fast‑Moving Consumer Goods (FMCG) industry, and the moderating role of artificial intelligence (AI). A 416
Hoang Cuu Long +5 more
doaj +1 more source
How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation [PDF]
, 2017 Producción CientíficaCreating and developing a firm-hosted virtual brand community forms part of a rela-tionship marketing strategy; therefore, it makes sense to evaluate its effectiveness in termsof relational outcomes.
Camarero Izquierdo, María Carmen +2 more
core +2 more sources