Results 31 to 40 of about 1,850,852 (293)
Consumer Engagement in an Online Brand Community [PDF]
, 2020 This chapter aims to explore consumer engagement in an online brand community. Consumer engagement includes cognitive, affective, and behavioral dimensions. This qualitative research focuses on the Finnish online forum called Brick Builders. This community is fully fan-based without any company involvement and it includes different age groups and both ...
Kurikko, Hanna, Tuominen, Pekka
openaire +2 more sources
Tourism and HospitalityThis research focuses on the effects of online destination brand experience on destination brand authenticity, destination brand engagement, and external search behavior and behavioral intention.
Kazım Dağ, Sinan Çavuşoğlu
doaj +1 more source
An integrated model of customer-brand engagement: Drivers and consequences
, 2016 Customer-brand engagement is emerging as an influential area of modern marketing. Yet, the domain is at an early stage of development, reliant on conceptual reasoning.
Merrilees, Bill +2 more
core +1 more source
The Role of Brand Personality in Consumer Brand Engagement
INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT, 2023 The purpose of this paper is to explore the connection between brand character and customer commitment. The personality of a brand describes how its products and services are perceived by its target audience. Brand engagement refers to the emotional investment and participation of customers in a brand. Highlighting significant results and research gaps,
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Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to determine the role of Customer Brand Engagement in mediating the effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty.
Firda Alvi Damayanti +3 more
doaj +1 more source
PENGARUH GAMIFICATION DALAM MEMBENTUK BRAND LOYALTY MELALUI BRAND ENGAGEMENT [PDF]
, 2021 Tujuan penelitian ini adalah untuk mengetahui 1) pengaruh gamification terhadap brand engagement, 2) pengaruh gamification terhadap brand loyalty, 3) pengaruh brand engagement terhadap brand loyalty, dan 4) gamification terhadap brand loyalty dengan ...
NOVITA AYU WULANDARI, .
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Social Brand Engagement: A New Idea
GfK Marketing Intelligence Review, 2014 If “consumer brand engagement” is what happens in isolation, in a consumer’s own individual mind and thoughts, then “social brand engagement” is the diametrical opposite of this. Social brand engagement is a social act full of culture, meaning, language,
Kozinets Robert V.
doaj +1 more source
Cogent Business & ManagementThis study was conducted to investigate factors affecting Vietnamese customer engagement, the effect of customer engagement on brand loyalty in the Fast‑Moving Consumer Goods (FMCG) industry, and the moderating role of artificial intelligence (AI). A 416
Hoang Cuu Long +5 more
doaj +1 more source
Why Do You Engage with Brand on Instagram? Consumer Motivations for Engaging with Global Brands
International Journal on Social and Education Sciences, 2023 The primary goal of this research is to provide the social and psychological motivational factors that lead consumers to engage with commercial brands on SNS. Specifically, this study addresses consumers’ motivations in terms of why they follow a brand’s account on Instagram, helping us to understand what specific motives and needs consumers have ...
Jung Hwa Choi +2 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Loneliness is associated with adverse physical and mental health outcomes and remains understudied in children and adolescents undergoing cancer therapy. Pediatric oncology patients may be at increased risk due to medical isolation and disruption of social networks.
Charlotte N. Stahlfeld +5 more
wiley +1 more source