Results 51 to 60 of about 416,605 (304)

Capturing brand loyalty through customer relationship management: exploring the roles of customer brand engagement and psychological contracts from a dual perspective

Humanities & Social Sciences Communications
Customer brand engagement has always been emphasized by numerous firms on digital media. However, previous studies of customer brand engagement did not reveal its features and functions, which impedes our ability to further comprehend and apply it. Based
Lingzhi Brian Fang, Tan Cheng, Heng Yang, Yajing Duan   +3 more
doaj   +1 more source

Political brand identity: an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign [PDF]

, 2014
This paper seeks to build an understanding of the importance of internal communications when building a strong political brand. Using Kapferer’s brand prism as a conceptual framework, the paper explores UK Conservative Party members’ attitudes towards ...
Adams S., Bily W., Christopher Pich, Dianne Dean, Hallam R., Harrop M., Joachimsthaler E., Khanyapuss Punjaisri, Mitchell C., Nadeem M. M., Neff J., Robinson J., Schneider G., Terry N., Whiteley P. F., Zucker R.   +15 more
core   +1 more source

Defining Roles in Pediatric Palliative Care: Perspectives From Oncology and Palliative Care Teams

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Early integration of pediatric palliative care (PPC) is associated with improved symptom management, quality of life, and healthcare utilization for children with cancer. Despite this, variation persists in how PPC is understood, operationalized, and integrated within pediatric oncology programs. In particular, ambiguity surrounding
Leeat Granek, Lori Wiener, Stephanie Veldhuijzen van Zanten, Donna Johnston, Fyeza Hasan, Adam Rapoport, Nathasha Datoo, Kimberley Widger, Sumit Gupta, Karen Fergus, Anthony K. C. Chan, Alisha Kassam, Emily McCullogh, Dave Lysecki   +13 more
wiley   +1 more source

Conceptualizing Islamic Brand Engagement

Ijtimā iyya Journal of Muslim Society Research, 2019
This study aims to conceptualize the Muslim Customer Engagement of Islamic Brands towards Muslim customer loyalty. An in-depth review of literature was carried out to develop this concept, in order to provides a foundation for further researches. This study shows that the Islamic brands could optimize the loyalty of Muslim customer. In addition to this,
openaire   +4 more sources

PENGARUH SENSE OF COMMUNITY DAN ACTIVE ENGAGEMENT TERHADAP BRAND LOYALTY DENGAN BRAND LOVE SEBAGAI VARIABEL MEDIASI PADA KOMUNITAS BMWCCI BANDA ACEH CHAPTER [PDF]

, 2014
ABSTRAKPenelitian ini bertujuan untuk mengukur pengaruh sense of community dan active engagement terhadap brand loyalty dengan brand love sebagai variabel mediasi pada komunitas pada komunitas BMWCCI Banda Aceh Chapter.
Runi Desira Agatri
core  

Feasibility and Preliminary Efficacy of Integrative Neuromuscular Training for Childhood Cancer Survivors: A Pilot Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Survivors of childhood acute lymphoblastic leukemia (ALL) often exhibit early deficits in muscle and movement competence, which can compromise long‐term health. Integrative neuromuscular training (INT), a multifaceted approach combining fundamental movement activities with strength exercises, may help address these deficits during ...
Anna Maria Markarian, Robert U. Newton, Dennis R. Taaffe, Nicholas G. Gottardo, Santosh Valvi, Carolyn J. Peddle‐McIntyre, Jodie Cochrane Wilkie, Daniel A. Galvão   +7 more
wiley   +1 more source

Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

SAGE Open, 2023
Promoting engagement with brand posts tends to be important for brands and marketers who aim for success in social media marketing. With the variety of social media available today, it can be difficult for brand and marketing practitioners, especially ...
Zheng Shen
doaj   +1 more source

Offensive or amusing? The study on the influence of brand-to-brand teasing on consumer engagement behavioral intention based on social media

Frontiers in Psychology, 2022
With the development of social media, advertising has migrated from traditional media to social media. Marketers are increasingly using social media’s brand pages to actively create humorous dialogue interactions with other brands for brand communication
Yu-mei Ning, Yu-mei Ning, Chuan Hu, Ting-ting Tu, Dan Li   +4 more
doaj   +1 more source

A scale to measure consumer’s engagement with social media brand-related content [PDF]

, 2015
The purpose of this study is to fill the gap in the literature concerning to the measurement of consumer’s engagement with social media brand-related content (hereafter, CESBC). We introduce empirical evidence for the development and measurement of CESBC
Christodoulides, G, Dabrowski, D, Schivinski, B   +2 more
core  

Blinatumomab Utilization in Pediatric B‐Cell Acute Lymphoblastic Leukemia: Experience From the Mountain West

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Blinatumomab is a bispecific T‐cell engager approved for the treatment of pediatric B‐cell acute lymphoblastic leukemia (B‐ALL). Outpatient home infusion reduces hospitalization burden and optimizes resource utilization, but is logistically challenging.
Angela Parra del Riego, Kellee Parker, William C. Thomsen, James B. Ford, Mallorie B. Heneghan, David Spencer Mangum, Jennifer L. McNeer, Luke D. Maese, Claire E. F. Miller, Richard Lemons, Taumoha Ghosh   +10 more
wiley   +1 more source