Results 51 to 60 of about 1,850,852 (293)

THE IMPACT OF GAMIFICATION ON BRAND LOYALTY IN TURKISH ONLINE RETAIL PLATFORMS

Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
Digitalization reshapes digital customer experience in e-tailing, and with the use of digital game elements to enhance products, brands, and services by creating engaging experiences, gamification serves as a key supporter of customer engagement and ...
Azer Akbaba, Ela Sibel Bayrak Meydanoğlu, Ahmet Tuğrul Tuğer   +2 more
doaj   +1 more source

Why do I engage? Gratifications of online brand communities on facebook [PDF]

The Retail and Marketing Review
With technology evolving, interactive marketing is evolving too, as we see a rise in online forums and platforms designed to facilitate consumer-brand interactions and translate these into sustainable consumer-brand relationships.
Abigale Sprighton, Dr Danita van Heerden, Dr Jade Verbeek   +2 more
doaj   +1 more source

“We Cannot Talk as a Family”: Complexities of Survivorship Communication Among Hispanic/Latino Young Adult Survivors of Childhood Cancer, Parents, and Clinicians

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Young adult childhood cancer survivors (YA‐CCS) have an increased risk of treatment‐related health complications throughout their lives. Lifelong survivorship care is recommended, yet many YA‐CCS experience disruptions in care during pediatric‐to‐adult transitions and do not receive recommended survivorship care.
Kevin Shanchen Pu, Nicole Fernández‐Viña, Briana C. Martin‐Villa, Daniela Ramirez, Rebecca M. Lewinsohn, Mary Smith, Heidi Boynton, Lidia Schapira, Stephanie M. Smith   +8 more
wiley   +1 more source

The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook [PDF]

, 2017
In this research, we investigate how two distinct and universal dimensions of brand personality - brand masculinity and brand femininity - which constitute the two dimensions of brand gender (Grohmann 2009) influence consumer-brand engagement on Facebook.
Machado, Joana, Azar, Salim, Vacas de Carvalho, Leonor, Azar, Salim L., Machado, Joana César, Carvalho, Leonor Vacas de   +5 more
core  

An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention

Malaysian Management Journal, 2020
The Consumer buying criterion has reformed massively in this present digitized marketing environment. The growing importance & popularity of online buying is very much substantial and quite evident in India these days.
Subhajit Bhattacharya, Vijeta Anand
doaj   +1 more source

BRAND ATTACHMENT, CUSTOMER TRUST AND CUSTOMER ENGAGEMENT: WHAT RANKING OF THESE LINKS IN THE RELATIONAL CHAIN?

Revue Marocaine de Recherche en Management et Marketing, 2021
Brand attachment, customer trust and customer engagement have been recognized for their mandatory role to build a strong brand-customer relationship and brand loyalty.
ZINEB RHAJBAL, MOUNA HILMI, AYOUB RHAJBAL   +2 more
doaj   +1 more source

Neurocognitive, School‐Based, and Quality of Life Outcomes for Youth With Sickle Cell Disease and Thalassemia: A Scoping Review

Pediatric Blood &Cancer, EarlyView.
ABSTRACT The medical burdens of sickle cell disease (SCD) and transfusion‐dependent β‐thalassemia (TDT) are chronic and cumulative, even in children. Yet the effects expand beyond medications and healthcare visits due to their impacts on school attendance, academic performance, and peer engagement.
Mary Ann Etling, Hakim Tokhi, Alexander A. Boucher   +2 more
wiley   +1 more source

Influence of Brand Image on Brand Loyalty Using Brand Trust and Social Media Engagement

Jurnal Aplikasi Manajemen
Several variables influencing student loyalty formation include brand image, trust, and social media engagement. This research aims to understand brand loyalty within private universities in West Sulawesi Province, Indonesia.
Nur Fitriayu Mandasari, Muhammad Ashdaq, Enny Radjab, Muhammad Nadir, Listiana Sri Mulatsih   +4 more
doaj   +1 more source

Representation of Sickle Cell Disease Patients in Pediatric and Adult Care: What We Discovered Using Informatics for Integrating Biology and the Bedside (i2b2) Data

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Transitioning from pediatric to adult care is a high‐risk period for individuals with sickle cell disease (SCD). An initial observation at one academic medical center suggested a sex‐based disparity in clinic populations, prompting a national investigation.
Laurie J. Duckworth, Kholod Alhassan, Ada De La Osa, John Stephen, Yue Yao, Diana J. Wilkie   +5 more
wiley   +1 more source

Gut microbiome and aging—A dynamic interplay of microbes, metabolites, and the immune system

FEBS Letters, EarlyView.
Age‐dependent shifts in microbial communities engender shifts in microbial metabolite profiles. These in turn drive shifts in barrier surface permeability of the gut and brain and induce immune activation. When paired with preexisting age‐related chronic inflammation this increases the risk of neuroinflammation and neurodegenerative diseases.
Aaron Mehl, Eran Blacher
wiley   +1 more source