Results 1 to 10 of about 267,646 (342)

Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity. [PDF]

Front Psychol, 2022
He Z.
europepmc   +1 more source

Analisis Perbandingan Brand Equity Aqua Dengan Aguaria (Studi Kasus Pada Mahasiswa FE Universitas Muhammadiyah Surakarta) [PDF]

, 2011
Tujuan dari penelitian ini adalah untuk mengetahui adakah perbedaan antara brand equity (brand awareness, brand association, perceived quality, brand loyalty) aqua dengan brand equity (brand awareness, brand association, perceived quality, brand loyalty)
DARMAWAN, ARIF
core  

Consumer or Patient Determinants of Hospital Brand Equity-A Systematic Literature Review. [PDF]

Int J Environ Res Public Health, 2022
Górska-Warsewicz H.
europepmc   +1 more source

DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY

Economic Review, 2012
Brand equity has been and will be an area of interest for marketing managers. All marketing efforts are directed toward the development of brand equity. Therefore efforts are taken among the researchers, to understand the concept of brand equity as deep
Veeva Mathew, Sam Thomas, Joseph I Injodey   +2 more
doaj   +2 more sources

The influence of brand experience on brand loyalty in the electronic commerce sector: the mediating effect of brand association and brand trust

Cogent Business & Management
Businesses are increasingly focusing on brand experience due to its dual role in directly creating customer value and shaping customers’ perceptions of brand equity.
Vo Minh Sang, Mai Chi Cuong
doaj   +1 more source

Peran Self-brand Connection dalam Memediasi Pengaruh Kredibilitas Endorser terhadap Brand Equity pada Brand Guess [PDF]

, 2017
The emergence of the intense competition in the field of fashion business requires marketers to be more careful and creative in marketing their products.
Kusuma, A. A. (A), Widyajayanti, N. P. (Ni)   +1 more
core  

The Effect of Brand Equity on Brand Attitude and Brand Loyalty in Exhibition

SHS Web of Conferences, 2014
The purpose of this study is to examine the influential relationships among exhibition brand equity, brand attitude and brand loyalty, focusing on the participants of ‘HANATOUR International Travel Show’ to evaluate brand equity and provide some helpful ...
Shin Namju, Kim Haelee, Lim Sunah, Kim Changsoo   +3 more
doaj   +1 more source

Antecedents of industrial brand equity: An empirical study [PDF]

Industrial branding has emerged as an important issue, allowing firms to gain substantial competitive advantage, especially in markets where product commoditization and electronic procurement are on the increase.
Pahud de Mortanges,Charles, Riel,Allard C.R.,van, Streukens,Sandra   +2 more
core   +1 more source

Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. [PDF]

, 2005
Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations ...
Bijmolt, Tammo H. A., Torres Lacomba, Anna   +1 more
core   +1 more source

Impact of Perceived Product Value on Customer-Based Brand Equity: Marx's Theory - Value-Based Perspective. [PDF]

Front Psychol, 2022
Qiao Y, Yin X, Xing G.
europepmc   +1 more source