Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership [PDF]
Frontiers in Psychology, 2022 In this era of competition, branding is an essential marketing tool for organizations to compete in today's dynamic markets. Organizations should realize the importance of employee-based brand equity from the perspectives of customer branding and ...
Zhang Wei
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Influencing factors of employee brand equity from the perspective of FinTech [PDF]
Frontiers in Psychology, 2022 Recent years have seen a heated discussion on what influences employees’ recognition of enterprise brand equity among the psychological community. Some empirical evidence suggests that the brand equity of consumers and brand equity of sales are two ...
Lichao Lin, Ziling Huang, Xiaofei Jia
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The impact of brand concept on brand equity [PDF]
Asia Pacific Journal of Innovation and Entrepreneurship, 2017 Purpose - Researches on the impact brand equity have grown considerably in recent years, as it has been shown to have significant impact on a company’s financial performance.
Joo-Eon Jeon
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Impact of Knowledge Dissemination on Employee-Based Brand Equity: Mediating Role of Brand Identification and Emotional Attachment [PDF]
Frontiers in Psychology, 2022 The challenging competitive situation in the market forces the organizations to recognize the crucial role of branding. Many studies focused on financial and customer perspectives and ignored the importance of employee-based brand building in the ...
Han Liu
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PRIVATE BRAND: BRAND EQUITY MEMEDIASI STRATEGI PRIVATE BRAND DAN BRAND PERSONALITY DENGAN BRAND PREFERENCE [PDF]
E-Jurnal Manajemen, 2017 Produk private brand yang biasa ditemukan pada produk kebutuhan sehari-hari kini telah berkembang ke arah sektor fashion. Konsumen bebas memilih brand manapun yang ingin mereka gunakan, sehingga menimbulkan brand preference konsumen terhadap suatu brand.
Ni Kadek Dwi Suputri Duryana +1 more
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Mediating model of brand equity and its application [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This paper aims to examine the mediating role of brand satisfaction and brand trust in brand equity antecedents and outcomes through an empirical investigation of brand equity elements.
Umesh Ramchandra Raut +3 more
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Investigating green brand equity and its driving forces [PDF]
Management Science Letters, 2020 Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust,
Minh Tri Ha
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The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran) [PDF]
مدیریت بازرگانی, 2014 Nowadays, suppliers in order to maintain and improve their positions against othernational and international suppliers take advantage of their brand equity, but the problem is that industrial suppliers do not know what factors are influencing for ...
Zohre Dehdashti Shahrokh +1 more
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What Drives Brand Equity? The Perspective of Malaysian Consumers
Malaysian Management Journal, 2020 Considering the importance of brand equity in brand management and the role played by brand equity in the success of the firm, this study examines the factors that influence the formation of brand equity particularly the equity of brands of household ...
Norjaya Mohd Yasin +2 more
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Understanding effective factors affecting brand equity
Cogent Business & Management, 2022 The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived
Bhumiphat Gilitwala, Amit Kumar Nag
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