Franchisee-based brand equity and performance
, 2014 J. Augusto Felício +3 more
openalex +2 more sources
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]
Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
core
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years. [PDF]
J Acad Mark Sci, 2023 Luffarelli J, Delre SA, Landgraf P.
europepmc +1 more source
Economics of land‐based carbon mitigation
American Journal of Agricultural Economics, EarlyView.Abstract Agricultural land holds tremendous potential to contribute to net zero greenhouse gas emission goals by providing low carbon renewable energy to displace fossil fuels and by serving as a sink for sequestering carbon in the soil with climate‐smart practices. This potential is, however, far from being realized.
Madhu Khanna
wiley +1 more source
An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention. [PDF]
Front Psychol, 2021 Hsiao CH, Tang KY, Su YS.
europepmc +1 more source
Structural problems without structural solutions? Youth leaders' perceptions of their community
American Journal of Community Psychology, EarlyView.Abstract As young people explore and reflect on the conditions of their neighborhoods and communities, they can forge a critical consciousness—merging their perspectives and analysis to direct both individual and collective actions. Photovoice is a methodological tool that allows participants to document their perspectives and analysis and discuss with
Linnea L. Hjelm +4 more
wiley +1 more source
The Effect of Brand Equity and Advertising in Consumer Behavior
, 2010 chae-hyong lim
openalex +1 more source
Artificial Intelligence (AI) and Agribusiness: From Automation to Augmentation in a Global Context
Agribusiness, EarlyView.
Alexis H. Villacis
wiley +1 more source
American Journal of Community Psychology, EarlyView.Abstract This paper describes a 3‐year community–partnered research initiative focused on advancing early reading, racial equity, and relationships—collectively known as the 3Rs Initiative. The project brought together researchers and community members committed to ensuring that all adults in the county embody a shared “3Rs mindset” to better support ...
Shannon B. Wanless +3 more
wiley +1 more source