Results 181 to 190 of about 249,383 (323)

Societal communication and brand equity

, 2007
Previous research works on corporate social responsibility (CSR) generally acknowledge that consumers develop more favourable perceptions of responsible firms. Yet next to nothing has been written on the effects of the firm's societal communication and its characteristics on brand equity.
Benoît-Moreau, Florence, Parguel, Béatrice   +1 more
openaire   +4 more sources

Screw‐Based Pill for Intelligent Robotic Extraction of Viscous Fluids in Medical Applications

Advanced Intelligent Systems, EarlyView.
Screw‐based pill for intelligent robotic extraction (S‐PIRE) is a magnetically actuated smart capsule with a motorized screw, 3‐axis sensor, and Bluetooth control for site‐specific and minimally invasive remote sampling of viscous fluids, overcoming passive diffusion limitations.
Prima Dewi Sinawang, Victor Garcia‐Gradilla, Fernando Soto, Demir Akin, Margaret Braunreuther, Gerald G. Fuller, Utkan Demirci   +6 more
wiley   +1 more source

How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years. [PDF]

J Acad Mark Sci, 2023
Luffarelli J, Delre SA, Landgraf P.
europepmc   +1 more source

Community‐engaged crime prevention through environmental design and reductions in violent and firearm crime

American Journal of Community Psychology, EarlyView.
Abstract In the U.S., crime and violence are concentrated in cities that have lost industry and population due to economic disinvestment and structurally racist policies. Researchers, practitioners, and policymakers have called for community‐level approaches that reduce violence in these cities by improving unsafe physical environments, increasing ...
Laney A. Rupp, Shaun Bhatia, Daniel B. Lee, Rachel Wyatt, Gregory Bushman, Thomas A. Wyatt, Jesenia M. Pizarro, Caroline Wixom, Marc A. Zimmerman, Thomas M. Reischl   +9 more
wiley   +1 more source

An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention. [PDF]

Front Psychol, 2021
Hsiao CH, Tang KY, Su YS.
europepmc   +1 more source

Credibility Perception of Viewers and Brand Equity: A Case Study of Private News Channels in Karachi [PDF]

, 2010
Talha Chishti, Mustaghis ur Rahman
openalex   +1 more source

Trade Realignments and the Need for Integrated Modeling Research in Latin America's Agri‐Food Sector

Agribusiness, EarlyView.
Emiliano Lopez Barrera
wiley   +1 more source

“Someday, I'll be an ancestor:” Understanding indigenous intergenerational connectedness through qualitative research to inform measure development

American Journal of Community Psychology, EarlyView.
Abstract Intergenerational connectedness broadly encompasses relations among humans, lands, and all living and spiritual beings, and functions as an important part of Indigenous well‐being. Many public health campaigns and interventions aim to promote connectedness to support holistic wellness and reduce health inequities. Currently, however, there are
Victoria M. O'Keefe, Tara L. Maudrie, Fiona Grubin, Miigis B. Gonzalez, Jessica Saniguq Ullrich, Maria Crouch, Evan White, Monica M. Desjardins, Lisa Martin, Melissa Lewis, Mary HorseChief, Angela Fernandez, Angelina Phoebe Keryte, Melissa L. Walls   +13 more
wiley   +1 more source

Promoting radical healing to facilitate community capacity building among formerly incarcerated Black and Latino men with substance use disorders

American Journal of Community Psychology, EarlyView.
Abstract This study reports on a qualitative thematic analysis of secondary data from group session recordings collected as part of the Community Wise Optimization Trial. Community Wise is a multilevel behavioral intervention designed to increase critical consciousness and reduce substance use among formerly incarcerated men living in predominantly ...
Richmond E. Hayes, Heather A. Jones, Ellen Benoit, Dora N. Watkins, Liliane C. Windsor   +4 more
wiley   +1 more source