A Study on the Experiential Marketing Effect on Brand Equity - Focus on Brand Ambassador for Public Relations - [PDF]
, 2010 Sangmoo Shin, Do-H. Kim
openalex +1 more source
Australian Journal of Social Issues, EarlyView.Abstract This article discusses variations in the experiences of Dutch identity and belonging to a music‐making group in the Dutch migrant community in Melbourne, Australia. It answers the research question “Which variations of ‘Dutch identity’ are there for the participants and how does music‐making relate to this?”. Feelings of identity and belonging
Karien Dekker +2 more
wiley +1 more source
An Empirical Exploration of Sports Sponsorship: Activation of Experiential Marketing, Sponsorship Satisfaction, Brand Equity, and Purchase Intention. [PDF]
Front Psychol, 2021 Hsiao CH, Tang KY, Su YS.
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Australian Journal of Social Issues, EarlyView.Abstract Living in residential aged care (RAC) can have deleterious effects on the health, well‐being and social participation of younger people (<65 years of age). This research examined the barriers and enablers to leaving or avoiding RAC for Australian younger people who are not National Disability Insurance Scheme (NDIS) participants. It reports on
Barrie Shannon +3 more
wiley +1 more source
Caring Futures: Australian Attitudes About the Desirability of Care Work
Australian Journal of Social Issues, EarlyView.ABSTRACT Amid increasing public and policy attention on the care and support sector, which millions of Australians rely upon for essential services, care workers continue to advocate for better pay and fairer conditions. This article draws on the concepts of recognition, value and social distribution from feminist ethics of care scholarship to explore ...
Laura Davy +3 more
wiley +1 more source
Brand equity and the Covid-19 stock market crash: Evidence from U.S. listed firms. [PDF]
Financ Res Lett, 2021 Huang Y, Yang S, Zhu Q.
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Credibility Perception of Viewers and Brand Equity: A Case Study of Private News Channels in Karachi [PDF]
, 2010 Talha Chishti, Mustaghis ur Rahman
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Philanthropy and Indigenous Initiatives: Insights From Australian Donors
Australian Journal of Social Issues, EarlyView.ABSTRACT This paper draws on a survey and interview data, collected from a group of 180 donors who made monetary gifts to an Australian higher education institution, to better understand what drives individuals and organisations to donate to Indigenous initiatives.
Celina McEwen +4 more
wiley +1 more source
The Systemic Inefficiency of Australian Schools: A Policy and Measurement Review
Australian Journal of Social Issues, EarlyView.ABSTRACT Entrenched social inequalities mean that Australia's schooling system is far from achieving the Alice Spring's (Mparntwe) Education Declaration's equity goal. This is associated with Australian schools being among the most socially segregated within the OECD.
Michael G. Sciffer
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The impact of brand and category characteristics on consumer stock-out reactions [PDF]
We develop two models to test hypotheses on the specific impact ofbrand and category characteristics on consumer stock-out responses.Our empirical results show that both characteristics are importantdeterminants.
Franses, Ph.H.B.F. +2 more
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