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What Drives Brand Equity? The Perspective of Malaysian Consumers
Malaysian Management Journal, 2020 Considering the importance of brand equity in brand management and the role played by brand equity in the success of the firm, this study examines the factors that influence the formation of brand equity particularly the equity of brands of household ...
Norjaya Mohd Yasin +2 more
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Understanding effective factors affecting brand equity
Cogent Business & Management, 2022 The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived
Bhumiphat Gilitwala, Amit Kumar Nag
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Jurnal Aplikasi Bisnis dan Manajemen, 2023 XYZ Insurance is an insurance company that has only been running for three years and is considered to have no brand equity (brand strength) in the eyes of customers.
Virgin Valentina +2 more
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Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [PDF]
مطالعات رفتار مصرف کننده., 2014 This paper aims to examine the relationships among Promotional-mix elements and Customer-based Brand Equity. Then, a model is developed to examine the relationships Promotional-mix elements and Customer-based brand equity in Food Industries of Tehran ...
Mehran Rezvani, Seiran Seiran Mehrnia
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Evaluation of Brand Equity for Automobile Car Industry: Perception of Customers in Karachi
International Journal of Experiential Learning & Case Studies, 2018 Establishment of strong brand equity is now one of the most priorities to numerous Car Automaker companies, but achieving that objective is become difficult due to the reason that the services and products of several companies are homogenous and their ...
Masood Hassan
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ANALISIS PERSEPSI KONSUMEN TERHADAP EKUITAS MEREK PRODUK ES KRIM
Jurnal Ilmu Keluarga dan Konsumen, 2010 The brand equity is created not only by some dimensions of brand equity such as brand awareness, brand association, perceived quality, and brand loyalty but also created by marketing activities called antecedents of brand equity.
Fitrahdini Fitrahdini +2 more
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Evaluating the Mediating Role of Brand Image in the Formation ob Brand Equity [PDF]
مدیریت بهره وری, 2012 This study examined the underlying dimensions of brand equity in the chocolate industry. For this purpose, the researcher developed a model to identify which factors are influential in building brand equity. The second purpose was to assess the effect of
Hossein Emari, Ahmad Zende dell
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, 2020 Ekuitas merek adalah seperangkat asosiasi dan perilaku yang dimiliki oleh pelanggan merek, anggota saluran distribusi, dan perusahaan yang memungkinkan suatu merek mendapatkan kekuatan, daya tahan dan keunggulan yang dapat membedakannya dengan merek pesaing.
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Brand Equity of a Tourist Destination [PDF]
Sustainability, 2018 In the current climate of severe competition among tourist destinations, the importance of brand equity in tourism marketing is increasing. This study looks at the impact of branding in relation to the largest group of inbound overseas tourists to South Korea, the Chinese.
Kim, Hwa-Kyung, Lee, Timothy J
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Baltic Journal of Sport and Health Sciences, 2018 Background. Brand equity has a positive impact on consumers’ selection of products and services, their perception, purchasing intentions, their willingness to pay more for brands.
Yavuz Yıldız, Alper Kinden
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