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Consumers' Psychology Regarding Attachment to Social Media and Usage Frequency: A Mediated-Moderated Model. [PDF]
Behav Sci (Basel)Karayalçın C, Yaraş E.
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Impact of the ParticipACTION Report Card on physical activity for children and youth in Canada: 2015-2024. [PDF]
J Exerc Sci FitVanderloo LM +4 more
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The impact of brand advertising on children's food preferences and behavioural intentions: an experimental study. [PDF]
Public Health NutrMulligan C +5 more
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Widespread Misperceptions Among U.S. Adults About Tobacco Company Engagement in Black and African American Communities. [PDF]
Nicotine Tob ResSterling KL +4 more
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Aesthetic evaluation underpinning brand love relationship development: an activation likelihood estimation meta-analysis and multivariate analysis. [PDF]
Front NeurosciWatanuki S.
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Brand Experience and Brand Equity
Vision: The Journal of Business Perspective, 2019Brands are considered as of one of the strategic and valuable assets which drive business organizations in modern times. The increasing competition in the business environment, commoditization of products and rise of informed customers in contemporary times has compelled businesses to focus on hedonic attributes in their product offerings.
Fayaz Ahmad Nika, Faseeh Amin Beig
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SSRN Electronic Journal, 2015
Abstract: This paper aims to explore the value of brand, brand equity, brand personality and brand image. In today’s scenario it is extremely important for any company to build its brand value through proper Marketing, Advertising and Sales Promotion. Today’s markets are governed by principles of Marketing, customer is the king and selling as a concept
Nishi Malhotra, Priya Malhotra
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Abstract: This paper aims to explore the value of brand, brand equity, brand personality and brand image. In today’s scenario it is extremely important for any company to build its brand value through proper Marketing, Advertising and Sales Promotion. Today’s markets are governed by principles of Marketing, customer is the king and selling as a concept
Nishi Malhotra, Priya Malhotra
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2017
Building a strong brand with significant equity provides a host of benefits for firms. Understanding the sources and outcomes of brand equity provides managers with information how and where brands add value. This article reviews measures of both sources and outcomes of brand equity and discusses a model of value creation, the brand value chain, as a ...
Kevin Lane Keller, Tim Oliver Brexendorf
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Building a strong brand with significant equity provides a host of benefits for firms. Understanding the sources and outcomes of brand equity provides managers with information how and where brands add value. This article reviews measures of both sources and outcomes of brand equity and discusses a model of value creation, the brand value chain, as a ...
Kevin Lane Keller, Tim Oliver Brexendorf
openaire +2 more sources
2014
Previous studies on brand equity measurement can be classified into the following main streams: (1) Customer-based Brand Equity, where the value of the brand is determined by customers’ associations with a product brand and (2) Corporate Brand Equity, where the value of the brand is determined by stakeholders’ associations toward a corporate brand ...
Hamed M. Shamma, Salah S. Hassan
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Previous studies on brand equity measurement can be classified into the following main streams: (1) Customer-based Brand Equity, where the value of the brand is determined by customers’ associations with a product brand and (2) Corporate Brand Equity, where the value of the brand is determined by stakeholders’ associations toward a corporate brand ...
Hamed M. Shamma, Salah S. Hassan
openaire +2 more sources