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‘Managing Brand Equity: Capitalizing on the Value of a Brand Name’
, 1993Jack Sutcliffe
semanticscholar +1 more source
Branding and Brand Equity Models [PDF]
The following sections are included:IntroductionAnalytical models of strategic branding decisions and brand equityEmpirical modelsDiscussion and ...
Tulin Erdem, Joffre Swait
openaire

