Results 291 to 300 of about 249,383 (323)

Evolution of coopetition between real estate enterprises and urban investment construction companies under an agent construction system. [PDF]

Sci Rep
Li S, Zheng X, Yan K, Xue X.
europepmc   +1 more source

How Cultural Involvement in Different Brand Types Influences Willingness to Pay Premium: The Mediating Role of Brand Happiness. [PDF]

Behav Sci (Basel)
Zhou Z, He Y, Xie Y, Mehmood S.
europepmc   +1 more source

Social media food marketing landscape of children living in Republic of Srpska, Bosnia and Herzegovina: Piloting the WHO CLICK framework, results and lessons learned. [PDF]

J Health Popul Nutr
Niškanović J, Stojisavljević D, Muc M, Tatlow-Golden M, Manigoda D.   +4 more
europepmc   +1 more source

BRAND: Brand recognition and attitude norms database. [PDF]

Behav Res Methods
Raffaelli C, Bocchi E, Estes Z, Adelman JS.   +3 more
europepmc   +1 more source

From Comparison to Confidence: The Dove Self-Esteem Project and the Transformation of Beauty Perceptions on Social Media. [PDF]

Behav Sci (Basel)
Kim J, Kim M.
europepmc   +1 more source

Development and Implementation of Informational Toolkits to Address Inequities in COVID-19 Testing. [PDF]

Health Equity
Mims S, Rhinehart J, Ryan M, Driggers S, Hardaway Griffith T, Okoro G, Osborne T, Bateman LB, Turan JM, Durant RH, Hansen B, Oates GR.   +11 more
europepmc   +1 more source

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Brand Experience and Brand Equity

Vision: The Journal of Business Perspective, 2019
Brands are considered as of one of the strategic and valuable assets which drive business organizations in modern times. The increasing competition in the business environment, commoditization of products and rise of informed customers in contemporary times has compelled businesses to focus on hedonic attributes in their product offerings.
Fayaz Ahmad Nika, Faseeh Amin Beig
openaire   +2 more sources

Importance of Brand Equity

SSRN Electronic Journal, 2015
Abstract: This paper aims to explore the value of brand, brand equity, brand personality and brand image. In today’s scenario it is extremely important for any company to build its brand value through proper Marketing, Advertising and Sales Promotion. Today’s markets are governed by principles of Marketing, customer is the king and selling as a concept
Nishi Malhotra, Priya Malhotra
openaire   +2 more sources

Measuring Brand Equity

2017
Building a strong brand with significant equity provides a host of benefits for firms. Understanding the sources and outcomes of brand equity provides managers with information how and where brands add value. This article reviews measures of both sources and outcomes of brand equity and discusses a model of value creation, the brand value chain, as a ...
Kevin Lane Keller, Tim Oliver Brexendorf
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A Comprehensive Approach To Brand Equity: Integrating Product And Corporate Brand Equity into Total Brand Equity Measurement

2014
Previous studies on brand equity measurement can be classified into the following main streams: (1) Customer-based Brand Equity, where the value of the brand is determined by customers’ associations with a product brand and (2) Corporate Brand Equity, where the value of the brand is determined by stakeholders’ associations toward a corporate brand ...
Hamed M. Shamma, Salah S. Hassan
openaire   +2 more sources