Results 281 to 290 of about 23,509 (295)

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Journal of Business Ethics, 2009
Yu-Shan Chen, Chen Yu-Shan
exaly  

Brand equity

The Business & Management Collection
openaire   +2 more sources

The Measurement and Determinants of Brand Equity: A Financial Approach

Marketing Science, 1993
exaly  

Linking Brand Equity to Customer Equity

Journal of Service Research, 2006
Robert P Leone, Vithala R Rao, Kevin Lane Keller   +2 more
exaly  

Brand Equity

1998
openaire   +1 more source

Brand Equity

2008
openaire   +1 more source

Brand Equity

Controlling, 2006
openaire   +1 more source

Branding and Brand Equity Models

2014
Tulin Erdem, Joffre Swait
openaire   +1 more source

Brand equity dilution through negative online word-of-mouth communication

Journal of Retailing and Consumer Services, 2011
exaly  

Does image of country‐of‐origin matter to brand equity?

Journal of Product and Brand Management, 2007
exaly