Results 281 to 290 of about 260,181 (296)

Measuring customer‐based brand equity

Journal of Consumer Marketing, 1995
Arun Sharma
exaly  

Brand Equity

2008
openaire   +1 more source

How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Journal of Business Research, 2019
Oriol Iglesias, Stefan Markovic, Josep Rialp   +2 more
exaly  

Bridging the cancer divide: Policy and structural solutions for equity in the United States

Ca-A Cancer Journal for Clinicians
Inimfon Jackson
exaly  

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Journal of Marketing, 1993
Kevin Lane Keller
exaly  

Brand Equity

2016
openaire   +1 more source

Brand equity, brand loyalty and consumer satisfaction

Annals of Tourism Research, 2011
Yuksel Ekinci
exaly  

Decoding the complexity of the consumer-based brand equity process

Journal of Business Research, 2016
Kalliopi Chatzipanagiotou, Cleopatra Veloutsou, George Christodoulides   +2 more
exaly  

Brand equity dilution through negative online word-of-mouth communication

Journal of Retailing and Consumer Services, 2011
exaly  

Brands’ brand equity

2010
openaire   +1 more source