Results 271 to 280 of about 260,181 (296)

The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants

Tourism Management, 2005
Woo Gon Kim
exaly  

Brand Equity and Branding

2013
openaire   +1 more source

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Journal of Business Ethics, 2009
Yu-Shan Chen
exaly  

Brand Equity

2021
openaire   +1 more source

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Journal of Business Research, 2016
Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli   +2 more
exaly  

A model of customer-based brand equity and its application to multiple destinations

Tourism Management, 2009
Seyhmus Baloglu
exaly  

Developing and validating measures of facets of customer-based brand equity

Journal of Business Research, 2004
Balaji Krishnan, Chris Pullig
exaly  

Brand equity

International Journal of Research in Marketing, 1996
openaire   +1 more source

Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants

International Journal of Hospitality Management, 2015
Dogan Gursoy
exaly  

Brand Equity

1998
openaire   +1 more source