Results 271 to 280 of about 23,509 (295)

Branding, brand equity, and brand extensions

2009
openaire   +1 more source

Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective

Journal of Travel and Tourism Marketing, 2012
Seongseop Kim, Statia Elliot
exaly  

The Role of Fit and the Brand Equity of Constituent Brands on the Brand Equity of Co-Branded Products

The Korean Journal of Advertising, 2015
Yong Joo Choi, Jin Kyun Lee, Sung Shin You   +2 more
openaire   +1 more source

The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

Journal of Business Ethics, 2010
Chi-Shiun Lai
exaly  

Brand equity

International Journal of Research in Marketing, 1996
openaire   +1 more source

Brand Equity

2021
openaire   +1 more source

Does brand trust matter to brand equity?

Journal of Product and Brand Management, 2005
Elena Delgado-Ballester
exaly  

Brand Equity

2016
openaire   +1 more source

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

Management Science, 2005
V Srinivasan, Chan Su Park, Dae Ryun Chang   +2 more
exaly  

Determinants of the brand equity

Marketing Intelligence and Planning, 2005
Safak Aksoy, Serkan Akinci
exaly