Results 251 to 260 of about 23,509 (295)

Understanding brand’s value: advancing brand equity tracking to brand equity management

Handbook of Business Strategy, 2004
Once strictly the purview of the marketing department, savvy organizations now see the value in using brand as a focal point for their overall business strategies. Many are using it as a guidepost for internal actions and interactions with customers and other key stakeholders.
openaire   +1 more source

From brand equity to place brand equity and from there to the place brand

Place Branding and Public Diplomacy, 2014
Magdalena Florek, Mihalis Kavaratzis
openaire   +1 more source

Brand Equity

2015
  +7 more sources

Brand Equity

2022
openaire   +3 more sources

Branding and Brand Equity Models [PDF]

The following sections are included:IntroductionAnalytical models of strategic branding decisions and brand equityEmpirical modelsDiscussion and ...
Tulin Erdem, Joffre Swait
openaire  

Brand Equity

2023
openaire   +1 more source

An Examination of Selected Marketing Mix Elements and Brand Equity

Journal of the Academy of Marketing Science, 2000
Boonghee Yoo, Naveen Donthu, Sungho Lee   +2 more
exaly  

Brands, Brand Equity, and Cultural Equity

Carlos J. Torelli, Maria A. Rodas
openaire   +1 more source

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Journal of Marketing, 2017
Hannes Datta, Kusum L Ailawadi, Harald J Van Heerde   +2 more
exaly  

Measuring customer‐based brand equity

Journal of Consumer Marketing, 1995
Arun Sharma
exaly