Results 241 to 250 of about 260,181 (296)

Paediatric development of radiopharmaceutical imaging agents and radioligand therapeutics

British Journal of Clinical Pharmacology, EarlyView.
Abstract This review focuses on the development of radiopharmaceutical imaging agents and radioligand therapeutics for paediatric use. Nuclear medicine plays an important role in the diagnosis and treatment of various childhood conditions, including cancers, infections and brain disorders.
Justin L. Hay, Amandine Manon, Hunter Stephens, S. Y. Amy Cheung, Bart de Keizer, Erik T. te Beek   +5 more
wiley   +1 more source

The impact of perceived social support on Chinese university students' employability: a perspective based on signaling theory. [PDF]

Front Psychol
Wang G, Wang H.
europepmc   +1 more source

Acceptability, feasibility and equity implications of nutritional supplementation interventions for the prevention of wasting in infants and young children: A rapid qualitative evidence synthesis. [PDF]

Afr J Prim Health Care Fam Med
Brand ASP, Visser ME, Kallon II, Van Wyk SSP, Rohwer AC.   +4 more
europepmc   +1 more source

Political appeals in tobacco marketing: Tucker Carlson unveils Alp nicotine pouch brand on X. [PDF]

Tob Control
Kostygina G, Carter CC, Barari S, Borowiecki M, Emery SL.   +4 more
europepmc   +1 more source

Policy Without Penalty: A Review of Pediatric Research Equity Act Noncompliance Letters. [PDF]

Pediatrics
Green DJ, Pagano A, Goldman J, Deshmukh AD.   +3 more
europepmc   +1 more source

NAPCRG Launches New Strategic Plan. [PDF]

Ann Fam Med
Vansaghi T, Gross N.
europepmc   +1 more source

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Brand equity chain and brand equity measurement approaches

Marketing Intelligence & Planning, 2023
PurposeAlthough brand equity (BE) is a widely accepted concept, its definition is still elusive, and researchers have not reached a consensus about which measures provide the best estimates of this complex and multi-faceted construct. Hence, the authors propose a BE chain that incorporates consumer-based BE (CBBE) and firm-based BE (FBBE) measurement ...
Marta Olivia Rovedder de Oliveira, Rodrigo Heldt, Cleo Schmitt Silveira, Fernando Bins Luce   +3 more
openaire   +1 more source

Brand Equity

2018
This chapter explores the idea of brand equity. It starts by analysing how a name has the ability to provide value beyond the objective characteristics of an object. It demonstrates that there are many definitions of brand equity, all of which address this notion of ‘added value’, some in terms of financial considerations, but most from a consumer’s ...
Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan   +2 more
openaire   +1 more source

Brand Experience and Brand Equity

Vision: The Journal of Business Perspective, 2019
Brands are considered as of one of the strategic and valuable assets which drive business organizations in modern times. The increasing competition in the business environment, commoditization of products and rise of informed customers in contemporary times has compelled businesses to focus on hedonic attributes in their product offerings.
Faseeh Amin Beig, Fayaz Ahmad Nika
openaire   +1 more source

Brand equity and brand vulnerability

European Journal of Marketing, 2003
Brand equity has received significant academic attention since the mid‐1990s. This has been driven partly by changes in international accounting standards as they relate to the reporting of the financial value of intangible assets. A more prominent driver concerns the impact of marketing, and of marketing communication activity in particular, on brand ...
Lynne Eagle, Philip J. Kitchen, Lawrence Rose, Brendan Moyle   +3 more
openaire   +1 more source