Results 261 to 270 of about 23,509 (295)

Developing and validating a multidimensional consumer-based brand equity scale

Journal of Business Research, 2001
Boonghee Yoo, Naveen Donthu
exaly  

Brand Equity and Branding

2013
openaire   +1 more source

Branding and Brand Equity

2002
openaire   +1 more source

Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants

International Journal of Hospitality Management, 2015
Allan Cheng Chieh Lu, Dogan Gursoy, Carol Yirong Lu   +2 more
exaly  

The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants

Tourism Management, 2005
Woo Gon Kim
exaly  

Brand Equity and Branding

2005
openaire   +1 more source

Consumer‐based brand equity: improving the measurement – empirical evidence

Journal of Product and Brand Management, 2005
Ravi Pappu, Pascale G Quester, Ray W Cooksey   +2 more
exaly  

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly  

Decoding the complexity of the consumer-based brand equity process

Journal of Business Research, 2016
Kalliopi Chatzipanagiotou, Cleopatra Veloutsou, George Christodoulides   +2 more
exaly  

Branding, brand equity, and brand extensions

2008
openaire   +1 more source