Results 261 to 270 of about 260,181 (296)

Brands, Brand Equity, and Cultural Equity

Carlos J. Torelli, Maria A. Rodas
openaire   +1 more source

Brand Equity

2023
openaire   +1 more source

Developing and validating a multidimensional consumer-based brand equity scale

Journal of Business Research, 2001
Boonghee Yoo, Naveen Donthu
exaly  

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Journal of Marketing, 2017
Hannes Datta, Kusum L Ailawadi, Harald J Van Heerde   +2 more
exaly  

An Examination of Selected Marketing Mix Elements and Brand Equity

Journal of the Academy of Marketing Science, 2000
Boonghee Yoo, Naveen Donthu, Sungho Lee
exaly  

Branding and Brand Equity

2002
openaire   +1 more source

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly  

Brand Equity and Branding

2005
openaire   +1 more source

Product attributes and brand equity in the mobile domain: The mediating role of customer experience

International Journal of Information Management, 2012
Thompson Sh Teo
exaly  

Brand equity

The Business & Management Collection
openaire   +2 more sources