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Nation brand equity
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, 2022
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(10.4324/9781003100249-4)
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brand awareness
brand loyalty
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10. no inequality
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brand trust
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Brand Equity
2016
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(10.1057/978-1-137-00772-8_712)
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Branding, brand equity, and brand extensions
2008
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(10.1016/b978-0-08-045080-3.50007-x)
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brand awareness
brand loyalty
perceived quality
brand image
brand association
10. no inequality
business
brand trust
industrial management
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