Results 201 to 210 of about 15,553 (218)

Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry

Asia Pacific Journal of Marketing and Logistics, 2023
Asif Ali Safeer, Thanh Tiep Le
exaly  

Driving Brand Evangelism of Fast-Food Brands in Thailand: The Mediator Role of Online Brand Community Engagement

Creative Business and Sustainability Journal, 2023
Teeraputr Panyapruek, Pensri Jaroenwanit
openaire   +1 more source

The Influence of Brand Image, Brand Identity, Perceived Value, and Brand Love on Brand Evangelism of Smartphone Users in Thailand

Kasetsart Applied Business Journal, 19, 30, 59 ...
openaire   +1 more source

Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry

Sustainability, 2022
exaly  

Randomizing Religion: the Impact of Protestant Evangelism on Economic Outcomes*

Quarterly Journal of Economics, 2020
James J Choi, Dean S Karlan
exaly  

Emotions Uncorked: Inspiring Evangelism for the Emerging Practice of Cool-Climate Winemaking in Ontario

Academy of Management Journal, 2017
Felipe G Massa, Maxim Voronov, Liang Wang   +2 more
exaly  

Between evangelism and multiculturalism: The dynamics of Protestant Christianity in Indonesia

Social Compass, 2013
Chang Yau Hoon
exaly  

The influence of brand trust and extraversion on brand Evangelism at shopee

AIP Conference Proceedings
Heldina Pristanti, Andi Nurhasanah, null Satryawati, Citra Nur Aziza   +3 more
openaire   +1 more source

Brand Evangelism as an Emerging Marketing Approach Among Fashion Businesses

2022
Eleni Mavragani, Fragiskos Archontakis, Maria Koiou, Stavroula Laspita   +3 more
openaire   +1 more source

BIBLIOMETRIC ANALYSIS OF ARTICLES ON BRAND EVANGELISM IN TOURISM

Brand evangelism, which is important for businesses, refers to consumers trying to persuade other consumers choosing the brand they prefer. As in all sectors, the tourism sector also aims to survive in an intensely competitive environment. In this respect, brand evangelism can make significant contributions to the sector as a type of positive word-of ...
openaire   +1 more source