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An agenda for Canadian Lutherans: the search for prophetic soil [PDF]
, 1987 Cole-Arnal, Oscar
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CSR Symbolism Shaping Brand Trust and Brand Evangelism through Consumer-Brand Identification
Md Merajur Rahman, Swagata Chakraborty
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The influence of brand trust and brand identification on brand evangelism
Journal of Product & Brand Management, 2013Purpose – The purpose of this study is to examine how the nature of consumers' relationship with a brand influences brand evangelism, which represents an intense form of brand support behavior. Specifically, the study investigates the influence of two consumer-brand relational constructs, brand trust and brand ...
Enrique P. Becerra +1 more
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The impact of brand evangelism on oppositional referrals towards a rival brand
Journal of Product & Brand Management, 2016PurposeThis study aims to build on the notion of brand evangelism developed by Becerra and Badrinarayanan (2013) by examining how brand relationship variables regarding one brand (i.e. brand loyalty, brand community identification and self-brand connection) influence oppositional referrals to a rival brand (i.e. desire to harm and trash-talking) in the
Francois Marticotte +2 more
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