Results 181 to 184 of about 206 (184)

Unlocking the drivers of brand evangelism in the hospitality sector: A mediated-moderated model of emotional brand bonding and surprise

Tourism and Hospitality Research
Mohammad Soliman, John Christopher B Mesana   +1 more
exaly  

Brand Love and Brand Evangelism Examining the Mediating Role of Brand Trust for Sustainable Skincare Cosmetics

REST Journal on Banking, Accounting and Business
openaire   +1 more source

Examining the Role of Brand Engagement in the Association Between Brand Evangelism and Masstige Marketing

The IUP Journal of Brand Management
Vijil Vijayan, Anjela M Jossy, Riddhi Varma   +2 more
openaire   +1 more source

The impact of brand symbolism on brand evangelism behavior among the supporters of Persepolis Club

Balouchi, Hossein, Siahsarani Kojuri, Mohammad Ali, Niazi, Eesa   +2 more
openaire   +1 more source