Results 161 to 170 of about 206 (184)

The interrelationships of perceived quality and brand loyalty in brand evangelism development

AIP Conference Proceedings, 2022
Javeria Shabbir, Norazah Mohd Suki
openaire   +1 more source

Consumer Engagement with Branded Mobile Applications: The Nexus of Brand Loyalty, Perceived Quality, and Brand Evangelism

Journal of Workplace Behavior
This study aims to examine consumer engagement with branded mobile applications (apps) in terms of the impacts of brand loyalty, perceived quality, and brand evangelism. The partial least squares-structural equation modeling (PLS-SEM) approach was utilized for data analysis.
Javeria Shabbir, Shehla Akhtar, Norazah Mohd Suki   +2 more
openaire   +1 more source

Using Influencer Marketing to Strengthen Brand Evangelism

Influencer marketing is a rapidly evolving digital strategy that harnesses the influence and credibility of social media personalities to promote brands, products, or services to specific target audiences. With the rise of platforms such as Instagram, Facebook and YouTube individuals have gained the ability to build significant followings, making them ...
Yashu Garg, Krishan Gopal
openaire   +1 more source

Effective Influencer Marketing Strategies for Brand Evangelism

This book chapter aims to synthesise influencer marketing literature for brand evangelism. It also seeks to identify successful influencer marketing traits and strategies for brand evangelism. Existing literature encourages research efforts that associate influencer marketing with conscious consumption and sustainability.
Tinashe Musasa, James Kanyepe, Elvis Madondo, Tshepo Tlapana   +3 more
openaire   +1 more source

Brand Value Co-Creation and Brand Evangelism : A Study on Sustainable Skincare Products

Indian Journal of Marketing
Purpose : The objective of the current research was to examine the impact of brand value co-creation on brand evangelism with an emphasis on the serial mediating roles of brand love and brand commitment. As customers became more participatory and value-oriented, understanding how co-creation transformed emotional attachment into advocacy behaviour ...
Simra Mujahid, Sujata Khandai, Umashankar Venkatesh   +2 more
openaire   +1 more source

The Effect of Swimwear Brand Personality of Swimmers in Life Sports on Brand Love, Brand Cult, and Brand Evangelism

Journal of Coaching Development, 2022
Lucy Lee, Sung-Kyun Cho
openaire   +1 more source

Examining the Role of Brand Trust in the Association Between Brand Evangelism and Marketing 5.0

The IUP Journal of Brand Management
and
Vijil Vijayan, Juby Thomas
openaire   +1 more source

Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand

Sustainability, 2023
Bassam Dalal, Blend Ibrahim, Seden Turamberk Ozerden   +2 more
exaly  

The aftermath of a brand transgression: the role of brand forgiveness and brand evangelism

Journal of Asia Business Studies, 2022
Kyung-Min Kim
exaly  

Converting tourists into evangelists: Exploring the role of tourists’ participation in value co-creation in enhancing brand evangelism, empowerment, and commitment

Journal of Hospitality and Tourism Management, 2022
Khalid Hussain, Florent Nkoulou
exaly