Results 161 to 170 of about 283 (173)

Converting tourists into evangelists: Exploring the role of tourists’ participation in value co-creation in enhancing brand evangelism, empowerment, and commitment

Journal of Hospitality and Tourism Management, 2022
Gustave Florentin Nkoulou Mvondo, Khalid Hussain   +1 more
exaly  

The aftermath of a brand transgression: the role of brand forgiveness and brand evangelism

Journal of Asia Business Studies, 2022
Kyung-Min Kim, Sangwon Lee
exaly  

Brand anthropomorphism and consumer brand evangelism on social networking sites: Prevention focus as a moderator

Social Behavior and Personality, 2023
Yali Zhang
exaly  

Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry

Asia Pacific Journal of Marketing and Logistics, 2023
Asif Ali Safeer, Thanh Tiep Le
exaly  

The influence of brand trust and brand identification on brand evangelism

Journal of Product and Brand Management, 2013
Enrique P Becerra, Vishag Badrinarayanan   +1 more
exaly  

Investigating the brand evangelism effect of community fans on social networking sites

Online Information Review, 2019
Li-Chun Hsu
exaly  

Brand Evangelism: A Review and Research Agenda

International Journal of Consumer Studies
Antonio Carrizo Moreira, Ricardo Jorge Oliveira Marques Dos Santos Cavadas   +1 more
exaly  

The impact of brand evangelism on oppositional referrals towards a rival brand

Journal of Product and Brand Management, 2016
exaly  

Driving brand evangelism by Unleashing the power of branding and sales management practices

Journal of Business Research
Farooq Ahmed Jam, Tariq Iqbal Khan, Justin Paul   +2 more
exaly  

How does ritualistic service increase brand evangelism through E2C interaction quality and memory? The moderating role of social phobia

International Journal of Hospitality Management
Yuanyuan Shang, Fangxuan Li
exaly