Results 141 to 147 of about 15,570 (147)

BIBLIOMETRIC ANALYSIS OF ARTICLES ON BRAND EVANGELISM IN TOURISM

Brand evangelism, which is important for businesses, refers to consumers trying to persuade other consumers choosing the brand they prefer. As in all sectors, the tourism sector also aims to survive in an intensely competitive environment. In this respect, brand evangelism can make significant contributions to the sector as a type of positive word-of ...
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Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19: evidence from emergent markets

International Journal of Contemporary Hospitality Management
Mohamed Elsotouhy
exaly  

Investigating the brand evangelism effect of community fans on social networking sites

Online Information Review, 2019
exaly  

From perceived creativity and visual appeal to positive emotions: Instagram's impact on fast-food brand evangelism

International Journal of Hospitality Management
Joe Hazzam
exaly  

Online brand community engagement and brand evangelism: the role of age, gender and membership number

Journal of Product and Brand Management
exaly  

Brand Love and Brand Evangelism Examining the Mediating Role of Brand Trust for Sustainable Skincare Cosmetics

REST Journal on Banking, Accounting and Business
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How does ritualistic service increase brand evangelism through E2C interaction quality and memory? The moderating role of social phobia

International Journal of Hospitality Management
exaly