Results 151 to 160 of about 206 (184)
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The Influence of Brand Identification and Brand Trust on Brand Evangelism
International Journal of Business and Quality Research, 2023This study aims to test and determine the effect of brand identification and brand trust on brand evangelism. This study used primary data from questionnaire results. The object of this research is consumers who have made purchases and transactions directly through the Shopee e-commerce application.
null Muhammad Fa'iq Muna +2 more
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The aftermath of a brand transgression: the role of brand forgiveness and brand evangelism
Journal of Asia Business Studies, 2021Purpose This study aims to examine how brand transgression (BT) affects brand relationship quality (BRQ). Brand forgiveness (BF) and brand evangelism (BE) are tested as mediators between BT and BRQ. This study advances knowledge in consumer behavior by showing how consumers offer to deal with their relationships with brands through BE and BF.
Benjamin Nobi +2 more
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Driving brand evangelism by Unleashing the power of branding and sales management practices
Journal of Business ResearchJustin Paul
exaly +2 more sources
Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism: An Abstract
2020In the digital and social marketing age, characterized by ubiquitous usage of smartphones and social media, marketers leverage the power of the brand to cultivate strong consumer-brand relationships which have the ability to transform consumers into a powerful “communication medium,” i.e., consumers become the vehicles to spread messages to other ...
Enrique Becerra, Vishag Badrinarayanan
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Linking perceived brand ethicality to brand evangelism
Journal of Product & Brand ManagementPurpose Drawing upon social exchange and psychological ownership theories, this study aims to develop a model to investigate the mechanisms through which perceived brand ethicality fosters brand evangelism.
Kuen-Hung Tsai, Wang-Sheng Chen
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INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES, 2023
When we consider that humans, plants and animals receive their wellness and wellbeing from medical products and services in modern society, we see that it is vitally important that firms in the healthcare ecosystem recognize and nurture customers’ trust and love for their brands.
Elizabeth Ledisi Poi, Horsefall Harcourt
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When we consider that humans, plants and animals receive their wellness and wellbeing from medical products and services in modern society, we see that it is vitally important that firms in the healthcare ecosystem recognize and nurture customers’ trust and love for their brands.
Elizabeth Ledisi Poi, Horsefall Harcourt
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2020
Smartphones have become an inseparable object from the public, especially for students. However, the preferences of each student are different, and after using the product or the smartphone they choose, they will judge how well the smartphone is by comparing their expectations with the performance of the smartphone they are using. Campus life is a life
Mamesah, Stefanus +2 more
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Smartphones have become an inseparable object from the public, especially for students. However, the preferences of each student are different, and after using the product or the smartphone they choose, they will judge how well the smartphone is by comparing their expectations with the performance of the smartphone they are using. Campus life is a life
Mamesah, Stefanus +2 more
openaire +1 more source
Exploring the nexus between influencers and brand evangelism
Asia Pacific Journal of Marketing and LogisticsPurposeThis study investigates the antecedents that nudge followers of social media (SM) influencers into brand evangelism (BE). In doing so, we study how influencer-related attributes such as their homophily, trust, and popularity impact their followers’ BE. Additional interlinkages pertaining to popularity, content, warmth, and prestige are examined,
Purvendu Sharma, Kapil Khandeparkar
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Brand Evangelism Within the Framework of Digital Labor
Renewed labor practices have linked immaterial labor to material labor processes. The creative power and activity connection of social media users, who are considered today's networked workers, as one of the stages of digital labor is one of the most important examples of this situation.openaire +1 more source
Building love and brand evangelism in emerging markets
Strategy & LeadershipPurpose This study explores the relationship between customer engagement (affective, cognitive, and behavioral aspects) and its impact on brand happiness, evangelism, and love within an emerging African market context, where masstige brands are increasingly prevalent.
Hayford Amegbe +3 more
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