Results 151 to 160 of about 283 (173)

The Effect of Luxury Consumption Value of Golf Apparel Consumers on Brand Evangelism

학위논문(석사) -- 서울대학교대학원 : 사범대학 체육교육과,글로벌스포츠매니지먼트전공, 2024. 2. 임충훈.The golf industry in South Korea is steadily expanding each year, with the country ranking first worldwide in spending on golf apparel.
강다희
core  

The Role of Skepticism and Transparency in Shaping Green Brand Authenticity and Green Brand Evangelism

Sustainability, 2022
Green brand evangelism builds an important psychological and behavioral basis on promoting the positive interaction between green brands and consumers, as well as on realizing the co-creation of green brand value.
Xixiang Sun
exaly   +2 more sources

The effect of customers' brand experience on brand evangelism: The case of luxury hotels

Tourism Management Perspectives, 2023
Despite growing insight into customers' brand experience, its effect on brand evangelism, or a customer's intense brand support behavior, remains tenuous, exposing an important literature-based gap.
Sonal Purohit, Linda D Hollebeek, Manish Das   +2 more
exaly   +2 more sources

Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand

Sustainability, 2023
In today’s competitive environment, it is important to understand that consumers’ evangelical behavior depends on symbolic brand attachment.
Irada Osmanova, Seden Ozerden, Bassam Dalal   +2 more
exaly   +2 more sources

Online brand community engagement and brand evangelism: the role of age, gender and membership number [PDF]

Journal of Product and Brand Management
PurposeThis study aims to investigate the critical role of online brand community (OBC) engagement and brand evangelism: the role of age, gender and membership number.Design/methodology/approachTo achieve the study’s objective, 303 active Facebook OBC ...
Charan Bhattarai
exaly   +2 more sources

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Mass prestige, brand happiness and brand evangelism among consumers

Journal of Business Research, 2022
Mahnaz Mansoor, Justin Paul
exaly