Results 171 to 180 of about 206 (184)

The influence of brand trust and extraversion on brand Evangelism at shopee

AIP Conference Proceedings
Heldina Pristanti, Andi Nurhasanah, null Satryawati, Citra Nur Aziza   +3 more
openaire   +1 more source

Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry

Asia Pacific Journal of Marketing and Logistics, 2023
Asif Ali Safeer, Thanh Tiep Le
exaly  

The Influence of Brand Image, Brand Identity, Perceived Value, and Brand Love on Brand Evangelism of Smartphone Users in Thailand

Kasetsart Applied Business Journal, 19, 30, 59 ...
openaire   +1 more source

Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry

Sustainability, 2022
Warinrampai Rungruangjit
exaly  

Inclusive brand image – Impact on brand evangelism and transformation expectations

Journal of Marketing Communications
Kaushik Mukerjee, Rajesh Panda
openaire   +1 more source

Brand anthropomorphism and consumer brand evangelism on social networking sites: Prevention focus as a moderator

Social Behavior and Personality, 2023
exaly  

Investigating the brand evangelism effect of community fans on social networking sites

Online Information Review, 2019
Li-Chun Hsu
exaly  

BIBLIOMETRIC ANALYSIS OF ARTICLES ON BRAND EVANGELISM IN TOURISM

Brand evangelism, which is important for businesses, refers to consumers trying to persuade other consumers choosing the brand they prefer. As in all sectors, the tourism sector also aims to survive in an intensely competitive environment. In this respect, brand evangelism can make significant contributions to the sector as a type of positive word-of ...
openaire   +1 more source

Online brand community engagement and brand evangelism: the role of age, gender and membership number

Journal of Product and Brand Management
Charan Bhattarai
exaly  

How does ritualistic service increase brand evangelism through E2C interaction quality and memory? The moderating role of social phobia

International Journal of Hospitality Management
Fangxuan Li
exaly