Results 171 to 173 of about 283 (173)

Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19: evidence from emergent markets

International Journal of Contemporary Hospitality Management
Mohamed A Khashan, Mohamed M Elsotouhy, Mohamed A Ghonim   +2 more
exaly  

Understanding brand evangelism- a systematic review of the literature and future research avenues

Journal of Strategic Marketing
Purvendu Sharma, Kapil Khandeparkar
exaly  

Unleashing brand evangelism: the role of HEXACO personality traits and self-efficacy in the smartphone user community

SN Business & Economics
Pankaj Tiwari
exaly