Results 131 to 140 of about 15,570 (147)

The Effect of Swimwear Brand Personality of Swimmers in Life Sports on Brand Love, Brand Cult, and Brand Evangelism

Journal of Coaching Development, 2022
Lucy Lee, Sung-Kyun Cho
openaire   +1 more source

Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry

Asia Pacific Journal of Marketing and Logistics, 2023
Asif Ali Safeer, Thanh Tiep Le
exaly  

Inclusive brand image – Impact on brand evangelism and transformation expectations

Journal of Marketing Communications
Kaushik Mukerjee, Rajesh Panda
openaire   +1 more source

Driving Brand Evangelism of Fast-Food Brands in Thailand: The Mediator Role of Online Brand Community Engagement

Creative Business and Sustainability Journal, 2023
Teeraputr Panyapruek, Pensri Jaroenwanit
openaire   +1 more source

The Influence of Brand Image, Brand Identity, Perceived Value, and Brand Love on Brand Evangelism of Smartphone Users in Thailand

Kasetsart Applied Business Journal, 19, 30, 59 ...
openaire   +1 more source

The Role of Skepticism and Transparency in Shaping Green Brand Authenticity and Green Brand Evangelism

Sustainability, 2022
exaly  

Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry

Sustainability, 2022
exaly  

The aftermath of a brand transgression: the role of brand forgiveness and brand evangelism

Journal of Asia Business Studies, 2022
exaly  

The influence of brand trust and extraversion on brand Evangelism at shopee

AIP Conference Proceedings
Heldina Pristanti, Andi Nurhasanah, null Satryawati, Citra Nur Aziza   +3 more
openaire   +1 more source

Brand Evangelism as an Emerging Marketing Approach Among Fashion Businesses

2022
Eleni Mavragani, Fragiskos Archontakis, Maria Koiou, Stavroula Laspita   +3 more
openaire   +1 more source