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Understanding Destination Brand Experience
Ecotourism is one of the most vital catalysts of conservation and sustainable development in tourism. Ecotourism favours the production of economic and administrative support for protected areas, heightens the understanding of environmental and historical values, and improves the visitor's experience.Muhammad Abrar +2 more
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Branding the experience, experiencing the brand
The Business & Management Collection, 2009openaire +1 more source
Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale
Journal of Brand Management, 2021Marta Frasquet-Deltoro +2 more
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Proceedings of the International Conference on Industrial Engineering and Operations Management, 2023
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Celebrate Branding: Brand Experience and Brand Trust Mediated by Brand Awareness
المجلة العلمية للدراسات التجارية والبيئيةFarah Yasin Farah Abdelkhair +1 more
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