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Understanding Destination Brand Experience

Ecotourism is one of the most vital catalysts of conservation and sustainable development in tourism. Ecotourism favours the production of economic and administrative support for protected areas, heightens the understanding of environmental and historical values, and improves the visitor's experience.
Muhammad Abrar   +2 more
openaire   +1 more source

Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale

Journal of Brand Management, 2021
Marta Frasquet-Deltoro   +2 more
semanticscholar   +1 more source

Winning Consumers with Brand Experience: The Effect of Consumer’s Brand Experience Towards Consumer-Brand Relationship

Proceedings of the International Conference on Industrial Engineering and Operations Management, 2023
openaire   +1 more source

Designing brand experiences

Choice Reviews Online, 2006
openaire   +1 more source

Celebrate Branding: Brand Experience and Brand Trust Mediated by Brand Awareness

المجلة العلمية للدراسات التجارية والبيئية
Farah Yasin Farah Abdelkhair   +1 more
openaire   +1 more source

Branding & experience

2015
Disseldorp, M.   +2 more
openaire   +1 more source

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