Results 131 to 140 of about 1,192,902 (293)
Tangible assets (manufacturing assets, land, buildings and financial assets) have always been regarded as the main source of business value. However, market conditions in the last quarter of the twentieth century showed that a company’s value is not made
Tatjana Antic +2 more
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Green Finance<abstract><p>This study reviews the literature focused on nation brands and brand culture through the innovative combination of latent Dirichlet allocation with a multinomial and unordered discrete choice analysis. Unlike a narrow perspective of bibliometric work, which confines itself to reviewing existing literature within a specific ...
openaire +2 more sources
Advanced Engineering Materials, Volume 27, Issue 6, March 2025.The stability criteria affecting the formation of high‐entropy alloys, particularly focusing in supersaturated solid solutions produced by mechanical alloying, are analyzed. Criteria based on Hume–Rothery rules are distinguished from those derived from thermodynamic relations. The formers are generally applicable to mechanically alloyed samples.
Javier S. Blázquez +5 more
wiley +1 more source
Brand Personality Creation through Advertising [PDF]
Brand Personality is one of the core dimensions of brand equity. Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant role in personality creation ...
Ouwersloot,Hans, Tudorica,Anamaria
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CECCAR Business ReviewChanges in accounting standards for intangibles assets have been an important source of academic research. Numerous studies have focused on how different standards are integrated in various countries.
Cristina NICOLAESCU, Monica VERESS
doaj +1 more source
A Study on Brand Awareness with Reference Shriram Finance in Salem
Brand awareness is a critical determinant of consumer behaviour, influencing purchasing decisionsand fostering brand loyalty. In the financial services sector, where offerings are often intangible and trustbased, establishing strong brand recognition becomes paramount.
openaire +2 more sources
What Do Large Language Models Know About Materials?
Advanced Engineering Materials, EarlyView.If large language models (LLMs) are to be used inside the material discovery and engineering process, they must be benchmarked for the accurateness of intrinsic material knowledge. The current work introduces 1) a reasoning process through the processing–structure–property–performance chain and 2) a tool for benchmarking knowledge of LLMs concerning ...
Adrian Ehrenhofer +2 more
wiley +1 more source
Advanced Engineering Materials, EarlyView.A numerical–experimental framework is developed for characterizing multi‐matrix fiber‐reinforced polymers (MM‐FRPs) combining epoxy and polyurethane matrices. Harmonic bending tests are integrated with finite element model updating (FEMU) to simultaneously identify elastic and viscoelastic material parameters.
Rodrigo M. Dartora +4 more
wiley +1 more source
A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan [PDF]
Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan.
Osman, Ms. Amber +1 more
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Advanced Engineering Materials, EarlyView.Geometry‐driven thermal behavior in wire‐arc additive manufacturing (WAAM) influences microstructural evolution during nonequilibrium solidification of a chemically complex Fe–Cr–Nb–W–Mo–C nanocomposite system. By comparing different deposits configurations, distinct entropy–cooling rate correlations, segregation, and carbide evolution are revealed ...
Blanca Palacios +5 more
wiley +1 more source