Results 1 to 10 of about 917 (179)
Mitigating the negative effect of intrabrand clustering: the role of interbrand clustering and firm size [PDF]
Journal of Brand Management, 2022 Clustering—geographic concentrations of entities—has recently received more attention in marketing research and has been shown to affect multiple outcomes. This study investigates the impact of intrabrand clustering (clustering of same-brand outlets) on an outlet’s quality performance.
Moeen Naseer Butt
exaly +3 more sources
Journal of Prosthetic Dentistry, 2022 Information on the illuminant metameric effects on the intrabrand and interbrand differences in color of direct composite resins is lacking.The purpose of this in vitro study was to evaluate the effects of different illuminations on the color differences of the same or different brands of composite resins.Sixty-four disks were prepared from 8 different
Nick Polychronakis +2 more
exaly +5 more sources
Analysis of Interbrand, BrandZ and BAV brand valuation methodologies [PDF]
Marketing, Zeitschrift Fur Forschung Und Praxis, 2011 Brand valuation is considered for one of the most significant challenges of not only theory and practice of contemporary marketing, but other disciplines, as well.
Bojan Krstić, Ana Popovic
exaly +4 more sources
On intrabrand and interbrand competition: The strategic role of fees and royalties
European Economic Review, 2002 Abstract We examine oligopolistic markets with both intrabrand and interbrand competition. We characterize equilibrium contracts involving a royalty (or wholesale price) and a fee when each upstream firm contracts with multiple downstream firms. Royalties control competition between own downstream firms at the expense of making them passive against ...
Nikolaos Vettas, Kamal Saggi
exaly +6 more sources
The financial performance of the most valuable brands: A global empirical investigation [PDF]
Heliyon, 2019 We investigate the financial performance of the most valuable brands as provided by the publicly available Interbrand list on an annual basis. By applying standard multi-factor performance evaluation models, and the new five-factor model of Fama and ...
Gregor Dorfleitner +2 more
doaj +2 more sources
The Corporate Purpose of Spanish Listed Companies: Neurocommunication Research Applied to Organizational Intangibles [PDF]
Frontiers in Psychology, 2020 Purpose driven companies have developed their corporate culture with a commitment to stakeholders, Sustainable Development Goals, and social responsibility, prioritizing the management of organizational intangibles over capital.
Luis Mañas-Viniegra +2 more
doaj +2 more sources
Data on the correlations among brand value, market capitalization, and consolidated overseas sales ratios of Japanese companies [PDF]
Data in Brief, 2019 This data article features a figure and tables that show the correlations among brand value by Brand Valuation (Interbrand Japan, Inc. Tokyo, Japan), market capitalization, and the consolidated overseas sales ratios of Japanese companies.
Hiroshi Matsumura +2 more
doaj +2 more sources
@Brand to @Brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products—An Abstract [PDF]
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2017 The brand-brand dyad is increasingly becoming a holistic interbrand relationship; we define these interbrand relationships as consisting not only of traditional, tangible value created through strategic brand alliances/co-branding/brand extensions (Park et al.
exaly +2 more sources
Brand Equity Valuation: an Optimized Interbrand Model which is Based on the Consumer Perspective [PDF]
Advances in intelligent systems research, 2013 Because of the concept of the brand equity is defined ambiguously in the scientific literature and defined from different perspectives, there are a variety of methods. The goal of the paper is to build an optimized Interbrand model which is based on the consumer perspective of brand equity.
Wensong Zhang, Yizheng Jia
exaly +2 more sources
Acta Economica, 2019 Brands are significant category in the department of marketing and finance of the company. They also play the key role in the segment of consumer behavior when it comes to decision making during the purchase.
Svetlana Terzić, Irena Đalić
doaj +3 more sources