Results 31 to 40 of about 917 (179)
Marka i jej twórcy – ujęcie globalne
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie, 2016 Próbując globalnie ująć fenomen marki, należy wziąć pod uwagę jej szeroki zakres odniesień. Zarządzanie marką jest dziedziną związaną z emocjami i oddziaływaniem na odbiorcę.
Agnieszka Giszterowicz
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Финансы: теория и практика, 2021 The article aims to identify the influence of corporate social responsibility on the relationship between brand value and the company’s financial performance.
N. Yu. Zhukova, A. E. Melikova
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SAGE Open, 2023 This study is designed with the data of Interbrand for ranking top 100 global brands. In this study, the linkage between brand values and financial performance was estimated using different performance measures that include both stock market and ...
Rajesh Kumar Bhaskaran +2 more
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Model of brand value management as a process of strategic increase of enterprise value [PDF]
E3S Web of Conferences, 2020 Constantly increasing the level of competition requires manufacturers of goods and services to individualize their products. Considering this factor, the brand takes on a new level of perception, a level of the strategic asset of the company, which ...
Porokhnya Vasyl +3 more
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Performant Brand Management Contribution to the Company Success on International Market [PDF]
Theoretical and Applied Economics, 2007 The success of any company in international markets heavily depends on the brand strategies. These strategies are based on the pillars of the brand management, which are identity, positionning and image.
Victor Danciu
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Kepes, 2022 La relación logo-marca se ha estudiado desde perspectivas parciales que no han profundizado en la capacidad asociativa del diseño logosimbólico. La marca se conforma como una realidad bidimensional en la que convergen aspectos sensibles (tangibles) y ...
Carmen Llorente Barroso +2 more
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RETRACTED: Logo design: lessons learned from interbrand's top 100 global brands
E3S Web of Conferences, 2023 See the retraction notice E3S Web of Conferences 420 , 00001 (2023), https://doi.org/10.1051/e3sconf/202342000001
Alrasheed Saleh Suleiman +1 more
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Strategic group theory: review, examination and application in the UK pharmaceutical industry [PDF]
, 2006 Purpose – The purpose of this paper is to consider the current status of strategic group theory in the light of developments over the last three decades.
Leask, Graham, Parker, David
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Analysis on the brand value measurement of Guizhou Moutai's geographical indication [PDF]
Zhongguo niangzaoThis study focuses on the geographical indication brand of Guizhou Moutai, and its brand value was measured and analyzed through the improved Interbrand model, aiming at providing theoretical support and practical reference for the construction and ...
WANG Kai, LUO Dan, TONG Jun
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Beyond price and cost: a consumer-driven valuation framework for agricultural brands
Frontiers in Sustainable Food SystemsIntroductionTraditional brand valuation models such as the Interbrand model fail to fully incorporate consumer perception and socio-ecological attributes when evaluating agricultural food brands.
Zeyu Wang +3 more
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