Results 41 to 50 of about 917 (179)

Formation of the company’s brand capital on the basis of different value assessment approaches

Путеводитель предпринимателя, 2020
The article deals with the formation of brand capital, the analysis of individual methods of valuation used in the practice of Young & Rubicam, Interbrand, Millward Brown.
E. A. Sinelnikova, N. I. Markina
doaj  

Inter-Brand Interaction and Communication on Social Media: Strategies, Dynamics, and Impacts Related to Local Examples [PDF]

Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
In today’s digital landscape, social media has become a very important platform for brand communication, not only between brands and their consumers but also between brands themselves.
Adrian-Vasile Lazarescu
doaj   +1 more source

The Long and Short of It: A Warmth‐Based Explanation of the Effects of Brand Name Length on Brand Equity

Psychology &Marketing, EarlyView.
ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley   +1 more source

Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence

Psychology &Marketing, Volume 43, Issue 8, Page 1933-1950, August 2026.
ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku, Gülen Sarial‐Abi, Selma Kadic‐Maglajlic   +2 more
wiley   +1 more source

Market‐Driving Capability: An Empirical Study on Antecedents and Consequences

British Journal of Management, Volume 37, Issue 3, July 2026.
Abstract What enables market‐driving behaviour, and is it a worthwhile business strategy? This fundamental question intrigues both managers in firms and researchers in marketing and strategic management, yet surprisingly, it remains underexplored. To this end, we assess the antecedents and consequences of market‐driving capability.
Owais Khan, Andreas Hinterhuber, Anthony Di Benedetto   +2 more
wiley   +1 more source

Percepción del valor de la marca RCN Televisión S.A. desde la metodología Interbrand [PDF]

, 2020
Identificar la percepción del valor de la marca RCN Televisión S.A. desde la metodología Interbrand que permita el aumento de su activo intangible y represente mejoras en su estabilidad financiera.RCN Televisión S.A.
Benites Hincapié, Luz Marina, Machuca Vargas, Liyher Marjel   +1 more
core  

Exploration of Global Brand Value Announcements and Market Reaction

Administrative Sciences, 2018
Brand value is an intangible asset of all firms and plays an important role in a firm’s performance. Many independent firms publish the brand values of the different leading firms worldwide.
Khuram Shafi, Zartashia Hameed, Usama Qadri, Samina Nawab   +3 more
doaj   +1 more source

Antitrust for the fintech era

American Business Law Journal, Volume 63, Issue 1, Page 57-78, Spring 2026.
Abstract The emerging relationship between fintechs and banks has revealed antitrust's antiquation. At one time, scholars predicted that fintechs could democratize banking while providing a critical source of competition. But then banks began to acquire their digital rivals: about 900 acquisitions of fintechs have taken place since 2021.
Gregory Day, Lindsay Sain Jones
wiley   +1 more source

In Vitro and In Vivo Evaluation of Mung Bean Coat–Enriched Coffee for Potential Diabetes Management: Enzyme Inhibition and Impact on Postprandial Glycemia and Insulinaemia in Healthy Individuals

Journal of Food Biochemistry, Volume 2026, Issue 1, 2026.
This study investigated the in vitro α‐glucosidase (α‐GLU) and dipeptidyl peptidase‐IV (DPP‐IV) inhibition by mung bean fractions and red kidney bean (RKB) and tested the effect of a mung bean coat (MBC)–enriched coffee blend on postprandial glucose and insulin responses in healthy individuals. The mung bean fraction, particularly its seed coat, showed
Wassana Pookate, Dunyaporn Trachootham, Uthaiwan Suttisansanee, Justice Amakye Essiedu, Chalat Santivarangkna, Anupama Bose   +5 more
wiley   +1 more source

PREDOMINÂNCIA DAS MARCAS AMERICANAS NO RANKING DAS 100 MELHORES MARCAS GLOBAIS: ANÁLISE DO RELATÓRIO INTERBRAND 2014. [PDF]

, 2016
Este ensaio analisa a predominância de marcas americanas entre o ranking das 100 mais valiosas marcasglobais, segundo relatório da Interbrand de 2014.
Reichelt, Valesca Persch, Boller, Bárbara Schons   +1 more
core   +1 more source