Results 61 to 70 of about 917 (179)
Psychology &Marketing, Volume 41, Issue 12, Page 3041-3059, December 2024.Abstract The aim of this paper is to explore how mega‐influencers' electronic word of mouth (eWOM) messages on social media influence consumers' brand attitudes in duopolistic markets. Through three experimental studies, we observe that when mega‐influencers send positive (vs.
Riccardo Rialti +3 more
wiley +1 more source
Corporate Social Responsibility and Environmental Management, Volume 31, Issue 5, Page 4315-4328, September 2024.Abstract Fast fashion, a prominent sector in global business, has come under scrutiny for its substantial clothing production and the resulting social and environmental impacts. A social and sustainable orientation in fast fashion is gaining traction with increased consumer awareness, prompting a shift in manufacturing practices.
Verónica Baena
wiley +1 more source
e‐Commerce platforms and self‐preferencing
Journal of Economic Surveys, Volume 38, Issue 4, Page 1516-1543, September 2024.Abstract I review the literature on eCommerce platforms with particular emphasis on the antitrust debate on Amazon. The business model of hybrid marketplaces is based on monetization through fees on third party sellers hosted on the platform and direct margins on own products.
Federico Etro
wiley +1 more source
, 2019 Araştırmanın amacı Türk markalarının değerlerinin hesaplanmasında marka gücünün ve bu markaların toplamsatış hasılatları içerisinde markalı ürünlerinden elde ettikleri gelirlerin rolünün belirlenmesidir.
Kara, Adnan
core +1 more source
Managerial and Decision Economics, Volume 45, Issue 4, Page 2249-2266, June 2024.Abstract This study investigates the effect of promotion strategies, altruism, and egoism on consumers' digital participation, attitudinal loyalty, and behavioral loyalty within the context of omnichannel cause‐related marketing. A scenario simulation method with a 3 × 2 × 2 factorial design is used to investigate the impact of the three promotion ...
Hsin‐Hui Lin +2 more
wiley +1 more source
Resale Price Maintenance in a Successive Monopoly Model*
The Journal of Industrial Economics, Volume 72, Issue 2, Page 729-761, June 2024.We explain why a manufacturer may impose a minimum resale price in a successive monopoly setting. Our argument relies on the retailer having noncontractible choice variables such as the price of a substitute good and/or the retailer's service effort.
Markus Dertwinkel‐Kalt, Christian Wey
wiley +1 more source
Comparison of global brands on interbrand scale through the decade [PDF]
, 2018 V današnjem času ima vsak izdelek ali storitev znamko podjetja, trgovine ali proizvajalca. Če v trgovinah samo pogledamo po policah, zasledimo različne proizvajalce za enake proizvode.
Pelcl, Karmen
core
Human Behavior and Emerging Technologies, Volume 2024, Issue 1, 2024.Consumers’ willingness to pay a price premium is pivotal for assessing brand value and competitive advantage. Yet, limited and scattered research has focused on how combining brand emotion, strength, and brand loyalty can influence consumers’ willingness to accept a price premium. The present study examines the role of brand attachment, brand strength,
Sofiane Laradi +5 more
wiley +1 more source
Construction RBI index – role of brand index - for brand valuation insurance company
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2021 In fact in recent years in Vietnam, general corporate valuation and pricing of insurance companies operating in particular for corporate restructuring more difficult, especially brand valuation issues.
Hồ Thủy Tiên
doaj
INTERBRAND MEJORES MARCAS GLOBALES 2013 (BEST GLOBAL BRANDS 2013)
, 2014 Apple ha conseguido la primera posición en el informe publicado por Interbrand sobre las mejores marcas globales del 2013.
Interbrand
core