Results 71 to 80 of about 917 (179)

Exploring audio branding and its impact on consumers: the case of Apple and Samsung

RAN
Purpose: To examine the impact of sound branding on the emotions evoked by the music in Apple and Samsung advertisements. Methodology: The study employed a mixed approach, both exploratory and descriptive.
Patricia Ramos-Rubio, Jessica Bandeira-Duarte   +1 more
doaj   +1 more source

Competitive relations in the aftersales market of major appliances in Serbia

Economic Analysis, 2018
The primary goal of this paper is to deepen the knowledge and provide analysis of the basic features of the major appliances aftersales market in the Republic of Serbia.
Ivana Domazet, Ivan Stošić, Milena Lazić   +2 more
doaj   +1 more source

Claves para elegir un modelo de gestión de marcas

AD Research, 2015
El punto de partida de este trabajo es la consideración de los modelos de gestión de marcas como una herramienta muy útil para crear y desarrollar las marcas. De ahí que las principales consultoras de gestión de marcas, académicos, agencias de publicidad
Celia Rangel
doaj   +1 more source

ANALYSIS OF THE INTERBRAND RANKINGS IN THE LAST TEN YEARS [PDF]

V diplomskem delu se osredotočamo na obravnavo vrednosti blagovnih znamk in na metode njihovega vrednotenja. Ker je Interbrandova metodologija globalno najbolj poznana, smo se osredotočili na analizo Interbrandove lestvice v zadnjih desetih letih.In ...
Potočnik, Tea
core  

MARKET NICHE AS A METHOD OF BRAND PROMOTION

Baltic Journal of Economic Studies, 2019
The purpose of the paper is to prove that market niche is one of the methods of brand promotion. Methodology. To do research, we need to use theoretical and empirical methods.
Olena Boienko, Оleksii Susidenko
doaj   +1 more source

Integrating sustainability into brand valuation models: an integrative literature review [PDF]

European Journal of Management and Business Economics
PurposeGiven the mixed findings in the literature regarding the impact of sustainability on brand value, this study aims to clarify the debate by analyzing and synthesizing existing research. We focus on the metrics used to assess both sustainability and
Gabriela Salinas, Carmen Abril
doaj   +1 more source

Validity of continuous glucose monitoring for categorizing glycemic responses to diet: implications for use in personalized nutrition. [PDF]

Am J Clin Nutr, 2022
Merino J, Linenberg I, Bermingham KM, Ganesh S, Bakker E, Delahanty LM, Chan AT, Capdevila Pujol J, Wolf J, Al Khatib H, Franks PW, Spector TD, Ordovas JM, Berry SE, Valdes AM.   +14 more
europepmc   +1 more source

A Case Study of Hyundai Motors

Asia Marketing Journal, 2015
As more companies become interested in global markets, it has become crucial for firms to create globalized brands whose positioning, advertising strategy, personality, looks, and feel are consistent across nations.
Myounghwa Choi, Yoonseo Lee, Kay Ryung Koo, null Lee   +3 more
doaj   +1 more source

Resultados proceso de cocreación y presentación signo distintivo semillero de investigación Interbranding grupo de investigación Holos

, 2021
Este documento da cuenta de los Resultados del proceso de cocreación y presentación del signo distintivo del semillero de investigación Interbranding grupo de investigación ...
Vega-Barbosa Jennifer, Barreto Hernández Lauda Daniela, Durán Franco Brahian, Palacio Laura Tatiana, Hernández Laura Sofía   +4 more
openaire   +1 more source

Brand equity and the Covid-19 stock market crash: Evidence from U.S. listed firms. [PDF]

Financ Res Lett, 2021
Huang Y, Yang S, Zhu Q.
europepmc   +1 more source