Results 81 to 90 of about 917 (179)
Valuation of brands and intellectual capital [PDF]
In this paper we review several methods used for valuing brands. Among them, those of Interbrand, Damodaran, Financial World, Houlihan Valuation Advisors, Market Facts, Young & Rubicam and CDB Research & Consulting. In particular, we analyze in depth the
Fernández, Pablo
core
, 2011 [[abstract]]摘 要 一直以來，「品牌」便是大部分的企業致力追求的目標，尤其在知識經濟的時代，許多的大型企業亦普遍的自我或被評估其本身的品牌價值。強勢的品牌具有主導與影響消費者制定其決策過程的能力，品牌扮演著驅動與創造企業到達獲利頂端的重要角色。是以品牌價值是存在的，由於近來台灣大力推動國營企業「正名化」運動，方突顯出國營企業過去幾十年來所經營品牌價值之重要性。 本研究以台灣國營事業營業額排名第一與財星五百大企業(Fortune Global 500)之中油公司為研究標的 ...
鄭吉宏, Cheng Chi-Hung
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Construction of Rural Tourism Brand Value Management Model from the Perspective of Big Data. [PDF]
Comput Intell Neurosci, 2022 Wang W, Wang W, Wu D.
europepmc +1 more source
Optical properties of resin composites with different opacity levels
JADA Foundational ScienceBackground: Substrate background effects on resin composite optical properties are poorly characterized, and interbrand variability challenges material interchangeability despite identical shade designation.
Luis Felipe Schneider, DDS, MSc, PhD +4 more
doaj +1 more source
ECONOMICSThe article explores the conceptual foundations of building an effective brand. The BAV model is considered as a modern practical approach to brand valuation, its four key components are described.
Sak Tetiana +3 more
doaj +1 more source
Television, Brands, and the Pandemic: How Spanish TV Channels Treated the Brands Most Valued for Their CSR During the COVID-19 Lockdown. [PDF]
J Commun Inq, 2023 Sanjuán Pérez A +3 more
europepmc +1 more source
, 2021 Statement of problem: Information on the illuminant metameric effects on the intrabrand and interbrand differences in color of direct composite resins is lacking.
Brokos, I. +4 more
core
Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders [PDF]
In this paper we argue that socially responsible policies have positive short-term and long-term impact on equity of global brands. We find that corporate social responsibility towards all stakeholders, whether primary (customers, shareholders, employees
Bijmolt, Tammo H.A. +2 more
core
Management aspects and assessment of the economic efficiency of digital ecosystem companies
Векторы благополучия: экономика и социумRelevance. Development of digital ecosystems has accelerated significantly over the past three to five years, driven by global economic, social, and technological changes.
S.V. Razumova
doaj +1 more source
"Using information to shape perception": tobacco industry documents study of the evolution of Corporate Affairs in the Miller Brewing Company. [PDF]
Global Health, 2022 McCambridge J +3 more
europepmc +1 more source