Analysis of Interbrand, BrandZ and BAV brand valuation methodologies [PDF]
Marketing (Beograd. 1991), 2011 Brand valuation is considered for one of the most significant challenges of not only theory and practice of contemporary marketing, but other disciplines, as well.
Krstić Bojan, Popović Ana
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FORSYTH-TECHNOLOGIES AS A TOOL FOR PROGNOSTICATION OF COMPANY DEVELOPMENT [PDF]
Êvropejsʹkij Vektor Ekonomìčnogo Rozvitku, 2021 The article investigated the use of forsite-technologies as a tool for prognostication of the company development on the example of the «Biosphere» corporation.
Valentyna M. Shevchenko +2 more
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Intangible assets and business results of large companies
Intangible Capital, 2021 Purpose: To analyze the main types of intangible assets as sources of economic and social outcomes in large corporations. Design/methodology/approach: We create a sample of large corporations with data from two secondary databases: Fortune Most Admired ...
Tatiana Cuervo Carabel +2 more
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DEVELOPMENT OF UKRAINIAN ENTERPRISES IN CRISIS ECONOMY IN BRAND MANAGEMENT SYSTEM
Green, Blue and Digital Economy Journal, 2021 The purpose of the article is to improve and deepen the theoretical aspects of brand value assessment methods, highlighting their advantages and disadvantages, combining existing techniques for more effective assessment of the enterprise, the practical ...
Hanna Maiboroda, Anastasiia Marchuk
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Performant Brand Management Contribution to the Company Success on International Market [PDF]
Theoretical and Applied Economics, 2007 The success of any company in international markets heavily depends on the brand strategies. These strategies are based on the pillars of the brand management, which are identity, positionning and image.
Victor Danciu
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Analysis on the brand value measurement of Guizhou Moutai's geographical indication [PDF]
Zhongguo niangzaoThis study focuses on the geographical indication brand of Guizhou Moutai, and its brand value was measured and analyzed through the improved Interbrand model, aiming at providing theoretical support and practical reference for the construction and ...
WANG Kai, LUO Dan, TONG Jun
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Acta Economica, 2019 Brands are significant category in the department of marketing and finance of the company. They also play the key role in the segment of consumer behavior when it comes to decision making during the purchase.
Svetlana Terzić, Irena Đalić
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Exploring the relationship between sustainability perceptions and brand value: how and why does perceived sustainability affect brand value? [PDF]
Spanish Journal of Marketing-ESICPurposePrevious research examining the association between brand value and sustainability has largely focused on corporate sustainability efforts measured through environmental, social and governance indices, rather than on customer perceptions of those ...
Gabriela Salinas, Carmen Abril
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MARKET NICHE AS A METHOD OF BRAND PROMOTION
Baltic Journal of Economic Studies, 2019 The purpose of the paper is to prove that market niche is one of the methods of brand promotion. Methodology. To do research, we need to use theoretical and empirical methods.
Olena Boienko, Оleksii Susidenko
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Exploring audio branding and its impact on consumers: the case of Apple and Samsung
RANPurpose: To examine the impact of sound branding on the emotions evoked by the music in Apple and Samsung advertisements. Methodology: The study employed a mixed approach, both exploratory and descriptive.
Patricia Ramos-Rubio +1 more
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