Results 21 to 30 of about 3,168,326 (100)

In Vitro and In Vivo Evaluation of Mung Bean Coat–Enriched Coffee for Potential Diabetes Management: Enzyme Inhibition and Impact on Postprandial Glycemia and Insulinaemia in Healthy Individuals

Journal of Food Biochemistry, Volume 2026, Issue 1, 2026.
This study investigated the in vitro α‐glucosidase (α‐GLU) and dipeptidyl peptidase‐IV (DPP‐IV) inhibition by mung bean fractions and red kidney bean (RKB) and tested the effect of a mung bean coat (MBC)–enriched coffee blend on postprandial glucose and insulin responses in healthy individuals. The mung bean fraction, particularly its seed coat, showed
Wassana Pookate, Dunyaporn Trachootham, Uthaiwan Suttisansanee, Justice Amakye Essiedu, Chalat Santivarangkna, Anupama Bose   +5 more
wiley   +1 more source

Інформаційне забезпечення оцінки вартості бренду по методиці компанії Interbrand

, 2021
Розроблено удосконалення модель оцінки вартості бренду (Brand Valuation Model) компанії Interbrand, яке засновано на методі чистої приведеної вартості бренду і складається з чотирьох базових послідовних ...
Перерва, Петро Григорович, Кононюк, Олександр Олександрович   +1 more
core  

Involuntary Versus Voluntary Disclosure: Evidence From Digital Tools

Business Strategy &Development, Volume 8, Issue 4, December 2025.
ABSTRACT This paper examines the relationship between the information articulated in sustainability and/or integrated reports and the external information propagated through digital tools. We aim to assess whether organizations incorporate all the information involuntarily disclosed through their institutional websites, social media, encyclopedic ...
Daniela Cicchini, Alberto Manzari
wiley   +1 more source

Digital Luxury in the Metaverse: How Non‐fungible Tokens Shape Resistance to Negative Information and Brand Purchase Intention

Journal of Consumer Behaviour, Volume 24, Issue 5, Page 2384-2401, September 2025.
ABSTRACT As digital environments continue to expand and blockchain technology advances, luxury brands are increasingly focusing on enhancing brand value and communication with consumers through digital assets within the metaverse. Drawing on value–attitude–behavior (VAB) theory, this study examines how luxury brands are leveraging non‐fungible tokens ...
Minjung Cho, Erin Cho
wiley   +1 more source

Effects of Corporate Social Responsibility Disclosure on Brand Value: An analysis of Interbrand Companies

, 2021
The paper aims at investigating how CSR (Corporate Social Responsibility) and ESG (Environmental, Social and Governance) disclosure affect the brand value of a sample of Interbrand companies.
Aversano, Natalia, Sannino, Giuseppe, Zampone, Giovanni   +2 more
core   +1 more source

Technology‐Aided Customer Experience Innovation: Implementation Modes in Retail

Creativity and Innovation Management, Volume 34, Issue 2, Page 414-426, June 2025.
ABSTRACT Retailers are increasingly leveraging emerging digital technologies to enhance and deliver memorable and timely customer experiences. However, more research is needed to understand how these technologies are being implemented. Therefore, we conducted an fsQCA analysis of 32 retail cases of early adopters of beacon technology.
Federico Artusi, Stefano Magistretti, Emilio Bellini, Claudio Dell'Era   +3 more
wiley   +1 more source

Percepción del valor de la marca RCN Televisión S.A. desde la metodología Interbrand [PDF]

, 2020
Identificar la percepción del valor de la marca RCN Televisión S.A. desde la metodología Interbrand que permita el aumento de su activo intangible y represente mejoras en su estabilidad financiera.RCN Televisión S.A.
Benites Hincapié, Luz Marina, Machuca Vargas, Liyher Marjel   +1 more
core  

Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth

Psychology &Marketing, Volume 41, Issue 12, Page 3041-3059, December 2024.
Abstract The aim of this paper is to explore how mega‐influencers' electronic word of mouth (eWOM) messages on social media influence consumers' brand attitudes in duopolistic markets. Through three experimental studies, we observe that when mega‐influencers send positive (vs.
Riccardo Rialti, Lamberto Zollo, Kacy Kim, Sukki Yoon   +3 more
wiley   +1 more source

The shift from fast fashion to socially and sustainable fast fashion: The pivotal role of ethical consideration of consumer intentions to purchase Zara

Corporate Social Responsibility and Environmental Management, Volume 31, Issue 5, Page 4315-4328, September 2024.
Abstract Fast fashion, a prominent sector in global business, has come under scrutiny for its substantial clothing production and the resulting social and environmental impacts. A social and sustainable orientation in fast fashion is gaining traction with increased consumer awareness, prompting a shift in manufacturing practices.
Verónica Baena
wiley   +1 more source

The communication effect of promotion strategies, altruism, and egoism in the context of omnichannel cause‐related marketing: An experimental study

Managerial and Decision Economics, Volume 45, Issue 4, Page 2249-2266, June 2024.
Abstract This study investigates the effect of promotion strategies, altruism, and egoism on consumers' digital participation, attitudinal loyalty, and behavioral loyalty within the context of omnichannel cause‐related marketing. A scenario simulation method with a 3 × 2 × 2 factorial design is used to investigate the impact of the three promotion ...
Hsin‐Hui Lin, Jia‐Yun Chen, Jih‐Hua Yang   +2 more
wiley   +1 more source